UK Design agency Sunhouse has reimagined Simple Skincare’s packaging, reinforcing the brand’s commitment to gentle yet effective skincare solutions.
The refreshed design introduces geometric elements inspired by the logo’s leaf shapes, symbolizing the brand’s scientific expertise and inherently kind approach to skincare.
Sunhouse has created a design that enhances Simple’s visibility in the crowded skincare market through a more refined use of typography, colour palette, and packaging finishes.
The goal was to balance clarity and impact, ensuring the packaging conveys trust and efficacy.
Sally Knapton, Partner and Executive Director at Sunhouse emphasized that today’s skincare consumers expect better results from brands they trust. The challenge was to modernize Simple while staying true to its core values.
“From a creative perspective, this meant unlocking the brand’s inherent simplicity as a strategic tool to elevate its presence and effectively cut through the category noise,” Knapton explained.
Chris Griffiths, Creative Director at Sunhouse, added that the team aimed to reduce complexity while amplifying the brand’s optimistic and approachable personality.
“The resulting design captures the beauty of simplicity in a chaotic world, elevating the brand’s premium credentials and enhancing its impact on the shelf,” he said.
White Rabbit’s rebrand and investment in premium gluten-free baking
Italian-inspired gluten-free bakery White Rabbit has undertaken a major rebranding effort, reinforcing its position as a Top 10 UK Pizza Brand while expanding its handcrafted, foodie-focused image.
The Oxford-based company has also made significant investments in state-of-the-art baking equipment, including a specialized oven designed for perfecting gluten-free sourdough.
The rebrand covers White Rabbit’s entire product range, including the SKUs for Gnocchi, Fresh Ravioli Pasta, and Tiramisu.
The updated packaging reflects the brand’s artisanal roots while appealing to health-conscious and gluten-free consumers seeking authentic, high-quality alternatives.
White Rabbit aims to build stronger connections with customers who value authenticity in their food choices by focusing on its handcrafted credentials and emphasising its culinary expertise.
Cadbury’s limited-edition ‘Made to Share’ packaging by Bulletproof
Creative agency Bulletproof has designed a limited-edition packaging series for Cadbury’s ‘Made to Share’ campaign, reimagining the classic Dairy Milk bar to celebrate everyday acts of generosity.
The campaign introduces 12 distinct pack designs, each reflecting the small, meaningful gestures people make for one another.
These subtle acts—whether sharing a chocolate bar, offering a kind word, or lending a helping hand—are symbolically integrated into the design elements.
Bulletproof describes the redesign as a way to transform the chocolate experience into a playful, shareable moment.
The packaging reinforces Cadbury’s core values of kindness, generosity, and shared enjoyment by incorporating warmth and familiarity.
Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE
Be the first to leave a comment