PulPac, Future materials move fibre-based snus cans to mass production in Sweden

SWEDEN – Future Materials Sweden has ordered two Scala machines for dry-moulded fibre production in Ljungby, transitioning fibre-based snus cans developed with PulPac from research to industrial-scale manufacturing for the high-volume snus category.

The snus category is a high-volume, demanding packaging application where plastic has traditionally dominated. 

PulPac noted that snus cans highlight the potential for fibre-based solutions to replace traditional plastic packaging. 

The Ljungby site will serve as Future Materials’ inaugural production hub, designed specifically to meet high-volume demands.

From Development to Production

Morgan Svensson, founder of Future Materials Sweden, explained that the company is now shifting gears from development to production. 

He noted that a first customer journey is already underway, but the ambition is to build something much bigger. 

The company is actively looking to partner with more brands ready to bring fibre-based snus packaging to market. Interpack will be a great opportunity to meet potential customers.

The Market Opportunity for Fibre-Based Snus Cans

Snus is a moist powder tobacco product placed under the upper lip, traditionally sold in small plastic cans with hinged lids. 

Each can is used for a short period and then discarded, generating significant plastic waste from a category where consumers purchase repeatedly. 

A fibre-based alternative that maintains the structural integrity, moisture barrier, and lid fit of plastic cans offers brand owners a differentiation point in a competitive market. 

For consumers accustomed to the tactile experience of plastic, fibre-based cans must match the same snap, seal, and durability.

Showcasing at Interpack

The new snus cans will be showcased at the upcoming interpack trade fair. Sanna Fager, chief commercial officer of PulPac, explained that the transition from development to production requires commitment and a willingness to take that first step. 

She noted that establishing production in Sweden feels like a natural starting point, and it is through initiatives like this that the market begins to take shape.

When Snus Goes Green

A plastic snus can is used for days and discarded for centuries. Future Materials’ fibre-based alternative offers the same functionality with a fraction of the environmental persistence. 

The transition to mass production in Ljungby is a proof point that DMF can compete on cost, scale, and performance in a high-volume consumer category.

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