This new packaging enhances the customer’s unboxing experience with a premium look that aligns with Dermalux’s brand identity.

IRELAND – Smurfit Westrock Chesterfield has introduced a fully recyclable and reusable corrugated cardboard box to protect Dermalux’s advanced LED phototherapy systems during shipping.
The design, built with the company’s Hexacomb paper-based material, fully replaces expanded polystyrene (EPS) and other plastics, ensuring secure transit for devices priced from US$4,030 to US$26,690.
This partnership targets the delicate nature of Dermalux’s clinical LED lamps, which require robust handling without environmental trade-offs.
The new box features printed branding that matches the company’s updated visual style, creating a professional unboxing process for end users.
Mike Broad, Sales Manager at Smurfit Westrock Chesterfield, described the effort as a key achievement.
He noted that the team focused on blending strength with visual quality to meet the project’s demands.
The switch to cardboard has delivered practical gains for Dermalux. Warehouse storage needs dropped, leading to annual savings of US$8,007.
The flat-pack design stacks efficiently, freeing up space compared to bulky EPS molds. Clinics can also reuse the boxes for device relocations, extending their lifecycle.
In a statement, Lee Anne Evans, Dermalux spokesperson, said the packaging has enhanced product delivery.
She highlighted how the Hexacomb structure maintains durability while integrating seamlessly with the brand’s fresh look.
Gerry Maher, Dermalux Warehouse Manager, pointed out the ease of assembly and the absence of EPS debris in unboxing. Customers now receive shipments that feel premium and hassle-free, he added.
This initiative fits into Smurfit Westrock’s broader push for fiber-based alternatives.
Earlier in 2025, the company marked its 150th Design2Market project, a program that develops tailored sustainable solutions for clients across industries.
According to a company update, these efforts have streamlined supply chains by emphasizing renewable materials.
In September 2025, Smurfit Westrock earned recognition in Sustainability Magazine’s Top 250 World’s Most Sustainable Companies list.
The accolade covers initiatives like fiber innovations that cut waste in packaging production. Garrett Quinn, the company’s Chief Sustainability Officer, called the listing evidence of progress in greener operations.
Building on such work, Smurfit Westrock received a top innovation award from the International Packaging Committee EMEA in July 2025.
The honor went to developments in fiber-based packaging that improve recyclability for high-value goods.
Financially, Smurfit Westrock reported strong Q1 2025 results, with net sales reaching US$7.66 billion, up sharply from the prior year.
CEO Tony Smurfit attributed the growth to advances in North American operations and new facilities for sustainable formats like Bag-in-Box systems.
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