Sustainability

The company argues this is crucial to prevent consumer confusion, reduce operational costs for businesses, and avoid potential market distortion.

Each bottle was made with over 60%* recycled glass cullet, reflecting both companies’ shared commitment to sustainability.

The offering replaces the Polish bicycle manufacturer’s previous cycle packaging, which relied on plastic materials.

Four label constructions certified to streamline customer sustainability applications.

This move expands upon existing initiatives that previously charged customers for plastic bags

Pilot testing has begun at the National Test Centre Circular Plastics Facility in Heerenveen, the Netherlands.

Testing will commence by the end of 2025, with early findings due in summer 2026.

The company has also made substantial progress in reducing greenhouse gas emissions in its operations by 54% since 2019.

The new service, Go-Recycle, is a cardboard recyclate program designed to help brands reuse more waste, reduce costs and support a genuinely circular economy.

This plan sets a clear and practical pathway for packaging regulation, stewardship and national alignment at a time of rapid change.