NRTC Group launches US$13.61M Taaza food facility in Dubai

UAE – NRTC Group has launched a new AED50 million (US$13.61 million) Taaza processing facility in Jebel Ali Industrial Area 1, Dubai, strengthening its value-added fresh food capabilities and expanding its flexible packaging operations for foodservice clients.

Spanning over 60,000 square feet, the operation brings together fresh produce preparation, washing and sanitisation, cutting, juice processing and flexible packaging capabilities. 

The facility will support quick-service restaurants, hospitality operators, retailers and institutional foodservice businesses. 

Its range of preparation formats and packaging options is tailored to customer specifications and operational requirements, combining semi-automated processing with customised vegetable cuts, portion sizes, bulk formats and private-label solutions. 

Segregated processing zones, temperature-controlled environments and defined handling procedures support hygiene and product quality, helping clients streamline preparation and procurement.

Leadership Frames Integrated Supply Chain Strategy

Mohammed Alrifai, group chief executive officer of NRTC Group, said the new facility represented a strategic step in the group’s evolution toward a more integrated food supply chain, connecting fresh produce sourcing and distribution with value-added processing and customer-ready food solutions. 

He added that in fresh food, competitive advantage was no longer defined by sourcing alone, noting that customers needed consistency, convenience and products prepared to their exact requirements. 

He stated that through the new facility, the group was strengthening the capabilities that brought these needs together, supported by more than five decades of experience in fresh produce.

Expansion Targets Ready-to-Eat and QSR Markets

Building on its current fresh-cut vegetable and juice offering, NRTC Taaza plans to expand into convenience-led food categories such as sandwiches, wraps, dips, continental-style dishes and healthy prepared meals. 

A proposed kitchen operation targeting approximately 2,000 meals a day would further extend its reach into ready-to-eat solutions, while quick-service restaurants remain a key growth priority. 

The business is targeting quick-service restaurants to account for approximately 20 percent of its business in the first year, rising to 40 percent over three years.

Sourcing Network Spans More Than 50 Countries

The expansion builds on NRTC Group’s established supply-chain network, which spans more than 50 countries and handles approximately one million tonnes of fresh produce annually. 

By bringing this sourcing scale closer to customer-ready processing, the group is positioning NRTC Taaza to capture more value across the fresh food chain, broaden its product offering and meet evolving requirements of the UAE’s foodservice market. 

Alrifai concluded that food safety started with how a facility was designed and managed, noting that clearly separated work zones, disciplined handling and traceability helped teams deliver the consistency customers expected.

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