SAUDI ARABIA – Alesayi Beverage Corporation, a leading beverage manufacturer in Saudi Arabia with a 60% market share in the energy drinks category, is teaming up with SIG to enhance its product and packaging offerings.

This collaboration will see Alesayi utilizing SIG’s state-of-the-art SureFill 42 Aseptic BIB (Bag-in-Box) filling system to launch innovative new products tailored for hotels, restaurants, and cafes (HoReCa).

This marks Alesayi’s first foray into bag-in-box packaging, leveraging SIG’s expertise as a global leader in BIB technology.

SIG will provide Alesayi with its advanced SureFill 42 Aseptic filling line and 10-liter SIG bags made from SIG 2Pure Film—a specialized one-layer film designed for water.

This film maintains high water quality for up to a year without impacting taste. The 10-liter bags feature SIG OptiTap 2300 fitment, a self-closing thumb toggle valve that ensures simple, intuitive, and consistent water and other beverages dispensing.

Mohammed Ali Alesayi, Chief Board of Directors and CEO of Alesayi Beverage Corporation, commented, “This marks the beginning of a strategic, long-term partnership with SIG as we strive to become the leading food and beverage co-packer in the MEA region.

“We are committed to providing our customers with SIG’s unique range of sustainable packaging solutions, including aseptic cartons, bag-in-box options, and spouted pouches, while advancing our sustainability goals.”

The new BIB system will be installed at Alesayi Beverages’ state-of-the-art production facility in Jeddah, which spans over 98,000 square meters.

Abdelghany Eladib, President and General Manager for India, Middle East, and Africa at SIG, noted, “By adopting our bag-in-box packaging system, Alesayi Beverages will gain flexibility and high performance, enabling them to diversify their product offerings with various bag shapes, sizes, and fitments.

“This will allow Alesayi to meet the diverse needs of the HoReCa market, starting with water and expanding to juices and condiment sauces.

“We are excited to deepen our partnership and support Alesayi in launching new products with our convenient packaging solutions.”

Alesayi aims to lead in the beverage sector by offering additional co-packing solutions such as juice dispensers, coffee, and carbonated soft drink (CSD) post mixes.

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