Berry introduces premium reusable cups for sustainable living

USA – Berry, a prominent manufacturer of plastic packaging solutions, has recently introduced a new line of high-end reusable plastic cups for the foodservice industry. This move comes in response to the growing need for sustainable alternatives to single-use packaging.

The Berry Cup Range is available in a variety of sizes for hot and cold beverages, including soups. It is ideal for both on-site and takeaway requirements. This range combines reusability with a premium quality feel and offers high-impact branding opportunities.

The new drinking cups are exceptionally durable and have a reusable feel. All items are dishwasher safe and feature an inside stacking rim and ribs with smooth curves for enhanced cleaning.

This also ensures that they maintain their premium quality feel even after being used multiple times. The stackable design means that they occupy minimal space.

Despite their durability, the cups are lightweight and can be recycled when they finally reach their end of life, as they are made from high-quality polypropylene (PP) which is safe for food contact and easy to recycle.

Emma Gundersen, Product Designer at Berry Superfos, said, “We aimed to create a range of plastic cups that are not only reusable but also serve as a canvas for customized expressions for individual businesses.

“The unique rib structure makes the cups visually appealing and adds a touch of elegance. On top of that, customers can create their own unique look for their brands by playing with the In-Mould Labelling (IML) space and having logos and messages printed on the cup.”

Equally important, the reusable cups can incorporate an RFID chip or QR code to enhance customer engagement.

The RFID chip offers the ability to establish a streamlined automatic return deposit system and refill options. It also ensures efficient cup maintenance by tracking wash cycles and managing inventory.

“The Berry Cup Range is an example of how we help our customers in reducing waste and minimizing their environmental footprint and use of virgin materials,” added Josef Björck, Vice President of Berry CPI Food Service.

“Our primary goal as a packaging supplier is to optimize the design process by prioritizing sustainability. We achieve this by incorporating elements such as reusability and recyclability.

“At the same time, we provide our customers with the chance to differentiate their brand through high-quality packaging solutions.”

The launch of the reusable cup range is part of Berry’s commitment to sustainability and reducing plastic waste.

By offering a high-quality alternative to single-use plastic cups, the company hopes to encourage more consumers to make the switch to reusable options.

Berry is also working on other sustainable packaging solutions, including biodegradable and compostable options.

The company aims to provide a comprehensive range of eco-friendly packaging solutions to help reduce the environmental impact of plastic waste.