USA – Family-owned and operated maker of Crystal Geyser® Alpine Spring Water®, CG Roxane LLC has opened its second recycled polyethylene terephthalate (rPET) bottling plant in Benton.
The plant marks the company’s shift to producing bottles made with no less than 50 percent rPET content nationwide.
At its rPET facilities, CG Roxane accepts recycled PET flakes from various recycling partners, a spokesman for the company says.
“We then reprocess the flakes into rPET pellets, performing further purity checks on every batch, and then ship them to our bottling plants to create new bottles for Crystal Geyser Alpine Spring Water,” said the spokesman.
CG Roxane’s goal is to process 39.2 million pounds of PET flakes into recycled PET pellets this year between its two plants, the spokesman says.
Crystal Geyser Alpine Spring Water bottles are manufactured in-house across seven plants nationwide and filled at a nearby spring source, he says, therefore the company has located its rPET facilities at an optimal proximity from these sites to limit carbon emissions related to transportation.
“Benton’s output and location allow us to supply our plants extending eastward and achieve a minimum of 50 percent rPET content in our Crystal Geyser Alpine Spring Water nationwide,” he adds.
CG Roxane’s Tennessee site is equipped with a Vacunite line from Austria-based Erema that can produce 1,650 kilograms, or more than 3,600 pounds, of rPET pellets per hour, according to CG Roxane’s spokesman, as well as supporting auxiliary equipment. It is modeled after the company’s California plant.
Additionally, CG Roxane has launched an integrated campaign called “Through the Loop” that educates consumers on the importance of their role in the recycling ecosystem for PET bottles.
Through the Loop aims to educate consumers about the recycling process so they feel inspired to participate, according to the company, ensuring their bottles make it into the recycling bin.
The campaign’s creative focuses on a mother-daughter pair’s education around the manufacturing process behind the making of Crystal Geyser Alpine Spring Water bottles.
The 2023 campaign will be supported with an integrated media strategy, tapping into broadcast news, cable networks, connected TV, streaming audio and shoppable mobile media.
According to a May 2023 study conducted on behalf of CG Roxane, more education is necessary when it comes to Americans understanding their role in the recycling process given 32 percent are unable to correctly identify the universal recycling symbol signifying a product can be recycled, while 47 percent feel unaware of local recycling initiatives and laws. Beyond this, 66 percent of respondents indicated they do not know what post-consumer recycled (PCR) plastic means.
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