Ericsson, Alshaya Group launch innovative recycling solution in Saudi Arabia

SAUDI ARABIA – Ericsson (NASDAQ: ERIC) and stc Group’s iot squared have introduced the Ericsson Connected Recycling platform in Saudi Arabia (KSA), with Alshaya Group as the first enterprise to adopt the solution. 

As the local implementation partner, iot squared will be responsible for contracting businesses like Alshaya Group to leverage the platform.

Developed through collaborations with Tetra Pak and other industry partners, the Ericsson Connected Recycling platform enables enterprises to trade and trace circular material flows, helping businesses monetize waste while automating environmental impact reporting. 

Alshaya Group aims to cut landfill waste by more than 50% by integrating the platform. The company will collaborate with Obeikan Paper Industries (OPI) and Tetra Pak to promote waste diversion and advance sustainable packaging solutions.

The platform’s real-time tracking capabilities will streamline waste monetization, enhance circularity, and reduce environmental impact. 

Othman Aldahash, CEO of iot squared, emphasized the platform’s transformative potential, “As the solution provider for the Ericsson Connected Recycling platform in Saudi Arabia, we are committed to helping enterprises like Alshaya Group implement effective waste management solutions.

“This initiative underscores the power of technology in driving sustainability and business value.”

Seneca Cottom, Head of Sustainability at Alshaya Group, highlighted the strategic benefits, “Leveraging the Ericsson Connected Recycling platform, in collaboration with iot squared, supports our commitment to responsible and sustainable operations.

“Digital transparency allows us to fully understand our waste footprint, repurpose materials, and direct waste into circular flows instead of landfills.

“We are especially pleased to launch this platform in KSA, a key market for our growth as we prepare to open The Avenues – Riyadh in late 2026 and Khobar in 2027.”

Tetra Pak’s Middle East & Africa Sustainability Director, Marcelo Piva, stressed the importance of industry collaboration, “We are delighted to partner with Ericsson and iot squared, leveraging our expertise in recycling carton packages in Saudi Arabia.

“This initiative fosters greater cooperation between technology providers, food and beverage companies, and sustainability-driven businesses, accelerating the region’s shift toward circularity.”

Håkan Cervell, Vice President and head of Ericsson Saudi Arabia, emphasized the platform’s broader impact: “The launch of the Ericsson Connected Recycling platform in Saudi Arabia, in partnership with iot squared and Alshaya Group, demonstrates how global technology can drive industry transformation. We look forward to seeing its positive impact on the environment and the retail sector.”

By deploying this innovative recycling platform, Ericsson, Alshaya Group, and their partners are setting a new standard for sustainable waste management and circular economies in Saudi Arabia.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE