NORTH AMERICA – Eurogerm is strengthening its presence in North America with the creation of Eurogerm KB LLC, a merger of Eurogerm USA and KB Ingredients, a specialist in the manufacture, packaging and distribution of food ingredients.
With the merger, the Eurogerm group is acquiring strategic assets for its development in the U.S., Canada and the Caribbean.
The complementary assets and combined expertise between the two companies, specializing in bakery ingredients, will make it possible to support current and future North American customers with optimal efficiency and responsiveness.
Located in New Jersey, with direct access to the East Coast, KB Ingredients’ production and packaging plant will increase Eurogerm’s production and distribution capacities in North America.
Eurogerm USA, for its part, will provide access to the group’s various elements of expertise: CSR, R&D, global sourcing, training, regulatory compliance, and sensory evaluation.
The creation of Eurogerm KB LLC offers customers and vendors in the North American market the opportunity to work with an innovative and agile partner while benefiting from the support of an international group.
The pooling of resources and particularly the supply of raw materials will generate strong purchasing synergies, a major advantage during this period of inflation.
United around common values -integrity, respect, commitment and passion for success- Eurogerm USA and KB Ingredients will share within Eurogerm KB LLC the same ambition in the service of their customers: Feeding a better future!
“We are very pleased with this merger between our two companies. Eurogerm KB LLC will allow us to strengthen the proximity with our customers, to develop and offer new expertise, particularly in the field of pastry,” company officials said in a joint statement.
The expansion in North America come months after the company ventured into the Asian market through the creation of Eurogerm Ingridia in India.
Located in Mumbai, started its activity in January and is being managed by Manoj Sharma, CEO, assisted by Vicky Sidhwani, under the supervision of Edouard Navarre, member of the Management Board.
Eurogerm Ingridia benefits from both Ingridia LLP’s knowledge of the local market and Eurogerm SAS’s knowledge in ingredients & solutions for bread-making.
Thanks to a partner production unit certified FSSC 22000 and the upcoming opening of a 100 m² test bakery, Eurogerm Ingridia has all the assets to support its current and future customers with optimal efficiency and responsiveness.
By establishing itself in India, a country with strong potential with a population of 1.39 billion inhabitants and a growing bread consumption each year, the Eurogerm group is pursuing its international development strategy and expanding its presence in Asia, a key focus of its business plan.
Liked this article? Subscribe to our regular email newsletters with the latest news insights from Africa and the World’s packaging and printing industry. SUBSCRIBE HERE.
