UK – Packaging and paper firm Mondi has developed a recyclable, lightweight packaging solution for Goldwell, the salon hair cosmetic brand of Japanese consumer goods company Kao.
Goldwell is a salon-quality brand of Kao Salon Division, the fourth biggest professional hair care business in the world.
Its broad offering of hair care, styling and color products also includes a range of hair lightening products created for in salon use.
The new stand-up pouch minimizes the use of plastic without comprising on strength and durability, supporting Kao and its salon business to reduce environmental impact and assist salons in operating more sustainably.
Mondi’s creative packaging solution packs the powdered products in flexible, re-closable stand-up pouches that are composed of recyclable mono-material.
The hair-lightening products are now available in a stand-up pouch with plastic content reduced by 80% compared to the former packaging.
The pouch is given to the user together with paper instructions within a carton box, allowing the pouch to be stacked during the storage and resulting in a lower carbon footprint compared to the previous packaging alternative.
According to the firm, the empty pouches can be folded flat to ensure efficient transport to the factory.
When filled, they provide optimum protection for the product, preventing contact with moisture or vapor coming in, which would render it unusable.
The packaging firm said that the chemicals cannot spread through the securely sealed packets, making the packaging entirely safe.
With a recyclable top slider and tamper-evident membrane, the package is also simple to reclose for convenience
Mondi regional sales consumer flexibles Iris Ross said: “The solution we developed with Kao contains a chemical-based product that is particularly sensitive, so we needed to consider safety and quality at all times. The new packs are completely secure during shipment when filled and easy to transport.”
Ross added: “Kao is passionate about making the right changes for a more sustainable world while ensuring the high quality and user-friendliness of its products, to deliver the best customer experience. It was a pleasure to work with the Kao team on creating this product.”
The packaging is intended to expedite Kao and its salon business’ commitment to achieving zero-waste as part of their overall sustainability strategy.
Mondi recently developed a range of Grow&Go packaging solutions for the fresh produce market.
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