Natural Greatness adopts Sealpac’s trays and thermoformer packs for its pet food

SPAIN – Dog food supplier Natural Greatness has partnered with Sealpac to apply the packaging machinery company’s RE20 thermoformer, suitable for various rigid and flexible film applications.

Sealpac says that the RE20 thermoformer, similar to other models within the RE-series, can handle multiple packaging solutions from flexible film vacuum, skin, shrink and MAP applications up to modern solutions based on recyclable monomaterials or films with a high fiber content.

In cooperation with Sealpac’s representative Emo, new packaging for dog snacks was created at Natural Greatness in three different formats.

The Sealpac RE20 thermoformer is equipped with the “unique” Rapid Air Forming system, which achieves an improved forming consistency, especially in the corners of the pack while using shorter vacuum and ventilation times.

The packaging machinery company explains the system results in higher outputs and the possibility to use thinner materials while creating stable and well-shaped packs.

The required level of flexibility in the production of Natural Greatness is supported by the quick tooling exchange system on the RE20, which enables frequent product changes with minimum downtime.

Meanwhile, German-based pet food company Futternapf partnered with Sealpac for reclosable, heart-shaped trays for its so-called “Knabberkissen” – or “nibble pillows.”

“With hundreds of millions of trays produced so far, it is an established concept that proved itself even before the industry made resource-saving production methods a priority,” said Marcel Veenstra, marketing and communications manager at Sealpac.

“As a result of the latest market trends, also within the pet food segment, it is now in even greater demand.

“Our innovative EasyLid packaging system is used here, which we developed with our Dutch partner Naber Plastics. It was already in use at various of our customers, but not yet in this unusual shape.”

The EasyLid solution combines a patented, injection-molded tray produced by Naber Plastics with a “unique” tray-sealing technology by Sealpac. The tray has a common sealing edge and an additional ring.

A peelable seal is applied to the regular sealing edge, whereas the additional ring is hermetically sealed in the same process. As such, the lid functionality is automatically activated, upon opening the tray.

This allows for the additional snap-on lid, common for this type of snack packaging, to no longer be required. Additionally, there is no need to invest in a lidding system that requires extra space and more personnel in the factory.

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