BRAZIL – US-based aluminum packaging provider Novelis has opened a customer solution center (CSC) for the beverage packaging market in São José dos Campos, Brazil.
Novelis says the new center will focus on advancing aluminum beverage can innovation and sustainability solutions in response to growing market demand.
It will also serve as an innovation hub in a facility designed for collaboration, most notably with beverage can makers, brand owners, other industry suppliers and scientific partners.
Bringing these parties together will inspire ideas and accelerate innovation that will address real-world challenges and advance the adoption of aluminum as the material of choice for beverage packaging.
Designed to encourage creativity, the state-of-the-art, 3,000-square-meter facility features modern laboratories, training rooms, and collaboration space.
Greg Schlicht, Senior Vice President, Global Can Sales at Novelis said: “The beverage business is in growth mode and aluminum is quickly becoming the material of choice for beverage can packaging, so we need to be prepared for increased demand as consumers recognize the many drawbacks of other, less sustainable packaging materials.
“In addition, our customers are seeking to elevate package appearance and aluminum can provide an ideal, 360-degree canvas for eye-catching, upscale graphics and product branding. We are committed to investing in innovation to maximize these opportunities.”
Novelis senior vice-president and chief technology officer Philippe Meyer added: “As the beverage market grows and consumers increasingly choose sustainable aluminium beverage packaging, the need to support our customers’ innovation goals also grows.
“We work diligently to align our innovation plans with those of our customers to ensure that together we meet the needs of the market – both today, as well as tomorrow – as we search for more sustainable solutions.”
The São José dos Campos facility is part of Novelis’ growing global network of CSCs, which are designed to speed the application of aluminum solutions through collaboration between the company and its customers, as well as with others in the value chain.
In November last year, Novelis began developing a recycling center in Ulsan, South Korea, to process different types of scrap aluminium.
The US$50 million recycling center will have a 100kt annual casting capacity of low-carbon sheet ingot, taking the company’s recycling capacity by more than 20% to 440kt in Korea, according to Novelis.
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