UK – Nestlé’s coffee brand Nescafé has developed what it claims to be the first instant coffee refill pouch that can be recycled in stores and helps save money while reducing packaging in the UK.
Designed for Nescafé Gold Blend and Nescafé Original, the recyclable pouch is intended to improve efficiency while reducing packaging material.
It weights 150g, making it 97% lighter than the brand’s 200g glass coffee jar, and is resealable to preserve freshness
According to the firm, the pouch can be recycled at more than 5,000 stores in the UK and through kerbside collection in Ireland.
Not only does the new pouch use less packaging, but it is also less expensive and offers better value for money compared to the standard coffee jar helping to make your money go that little bit further.
Nescafé Gold Blend is now available in the refill pouch for purchase in all major retailers, while the Nescafé Original refill pouch is due to be introduced later this month.
Sophie Demoulin, Marketing Director of Nescafé Soluble Coffee, said: “We know that Nescafé lovers are getting more concerned about the sustainability credentials of the products they consume.
“We are therefore really proud to launch this new coffee pack that offers our fans the same great coffee and the iconic rich aroma that they love in less packaging whilst offering better value for money.”
The launch is part of Nescafe’s ongoing packaging sustainability commitments, including reducing the use of virgin plastic by one-third by 2025.
Alongside working to improve the sustainability credentials of its packaging, Nescafé is striving to make coffee farming more sustainable, and all coffee used in Nescafé products made in the UK is 100% responsibly sourced, adds the firm.
As part of its Nescafé Plan 2030, the company outlined its extensive plan to bring lasting positive change to hundreds of thousands of coffee farmers through regenerative and resilient coffee farming.
The brand is starting to work with coffee farmers to help them transition to regenerative agriculture, which should lower GHG emissions, help increase farmers’ income and improve social conditions in our value chains over the years to come.
Meanwhile, in January this year, Nestlé trialed paper packaging for its KitKat chocolate bar in Australia in partnership with supermarket chain Coles.
The new wrapper is exclusively available at select Coles stores across Western and South Australia and the Northern Territory.
It features a thin metal barrier film to keep the bar fresh and has a recyclable Australasian Recycling Label (ARL).
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