UK – Redsmith Distillery is introducing gin in bottles crafted from 100% recycled glass, reportedly weighing 20% less than its prior bottles.
These new bottles, lighter than the distillery’s previous packaging, necessitate reduced energy consumption during manufacturing, handling, and shipping, thereby minimizing their environmental impact. Moreover, their recycled composition significantly contributes to sustainability efforts.
Each bottle is adorned with a natural cork stopper embellished with wood, sealed using a recyclable shrink closure. Redsmith highlights the ‘greenish-blue’ hue, an outcome of recycling, along with the bottle’s shorter neck and occasional imperfections, contributing to its rustic allure.
The brand’s shift to this novel packaging also marks a complete overhaul. The in-house team revamped the label, prominently showcasing the stylized Redsmith R logo.
The label’s reverse side showcases a line drawing of Redsmith’s primary still, affectionately named ‘Jenny.’
The bottle pack displays a small representation of the original Redsmith bottle, paying homage to the company’s origins in Ruddington, England, since May 2016. Each label proudly exhibits a handwritten batch and bottle number alongside the distiller’s signature.
Based in Nottingham, the distillery offers a diverse portfolio encompassing Redsmith London Dry Gin 70cl, Redsmith Dry Apple Gin 70cl, Redsmith Orange and White Tea Gin 70cl, and Redsmith Sloe Gin 70cl.
Additionally, they provide Redsmith Licorice Old Tom Gin 70cl, Redsmith Very Berry Old Tom Gin 70cl, and Redsmith Rose Old Tom Gin 70cl.
In October, Edinburgh Gin revealed distinctive new packaging for its full-strength gin range, aimed at conveying its premium gin credentials, enhancing shelf visibility, and establishing clear distinctions among its portfolio segments.
The new graphics on each bottle are uniquely tailored, presenting illustrations that encapsulate the narrative behind each expression. A descriptive back label accompanies these illustrations, painting a vivid picture of the taste profile, aiming to transport consumers on a sensory journey.
These designs incorporate intricate details such as cobbled street patterns, reminiscent of Edinburgh’s streets, and hand-drawn illustrations inspired by the botanicals infused in each expression.
Moreover, the gin liqueur designs have undergone revisions, featuring colored foiled borders and distinct capsules for each flavor.
In a stride toward sustainability, Edinburgh Gin will eliminate all secondary packaging across its core range and transition to using 49% recycled glass content across all formats.
Karen Crowley, the brand director, expressed, “Edinburgh Gin has progressed from a local gem to a globally recognized brand, prompting this next phase in our brand identity evolution.
“The new labels not only artistically reflect our vision of expertly crafted gins but also narrate a ‘tale of wonder, told through taste’ through packaging illustrations and language.
She further emphasized how these redesigned labels aid in clarifying consumer understanding across the portfolio segments while aligning with their environmental impact objectives.
Crowley eagerly anticipates the debut of the new designs on back-bars and shelves, eager to gather feedback from both consumers and customers.
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