USA – Protective food and packaging company Sealed Air Corporation has changed its corporate brand to SEE to reflect its reinvention strategy.

The company asserts that SEE’s growth and earnings performance have “significantly increased” over the last five years built on the SEE Operating Model and executed by the SEE Operating Engine and SEE Operational Excellence.

Commenting on SEE’s corporate rebrand, Ted Doheny, president and CEO said: “We are relentlessly reinventing SEE from product-driven to a world-class, market-led company powered by automation, digital and sustainable packaging solutions. SEE is making the future of packaging real and we expect this to enhance our valuation.”

SEE supplies packaging for more than 30 billion products globally each year. The new corporate brand represents the power of the company’s brands and solutions, including equipment, services and materials.

SEE’s new logo visually represents the next stage in reinventing the company. The three crescents that make up the circle represent automation, digital and packaging with the full circle representing SEE’s commitment to sustainability and circularity.

Automation: SEE enables customers to unlock productivity and savings by designing, manufacturing, sourcing and delivering automated packaging solutions with paybacks shorter than three years. The company is on a path to more than double its automation portfolio by 2027.

Digital: SEE’s digital printing and online value-added services empower brand owners to improve business performance and operational efficiency. The company expects over 80% of its sales to be transacted digitally by 2027.

SEE’s solutions reach consumers through engaging and cost-effective digital designs and content.

Sustainability: SEE continuously brings customers innovative materials and applications that reduce waste, extend shelf life, increase protection, enable circularity and reduce carbon impacts of products and packaging.

Nearly 20% of its materials portfolio comes from recycled or renewable sources. SEE’s Net Positive Circular Ecosystem makes sustainability affordable for customers by lowering their total cost through automation, digital and innovative packaging solutions.

In March this year, the company launched Prismiq, a portfolio of solutions for design services, digital printing and connected packaging, focused on the food supply chain.

Prismiq has been designed as a one-stop shop for brand owners to have an easily accessible data set for their customers and allow them to streamline and connect all product information in one place, as well as design the packaging.

According to the company the new portfolio includes design services for creative design, including prototyping, and digital printing to enable personalization and smart packaging.

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