KAZAKHSTAN – Sidel, a leading provider of equipment, services, and complete line solutions for packaging liquids, foods, and home and personal care products, has established a new office in Almaty, Kazakhstan, as of June 12, 2024.
This strategic move aims to bring Sidel’s expertise closer to its customers and support its regional growth.
Sidel has been serving the Central Asia and Caucasus (CCA) region for over a decade, targeting a significant market that includes Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan, Turkmenistan, Kyrgyzstan, Georgia, and Armenia, all of which are experiencing growing GDP and disposable income levels.
Building upon strong relationships with fast-moving consumer goods producers in the CCA, Sidel plans to continue investing in the region, providing high-standard solutions and services tailored to local market needs.
“Being closer to our customers will enable us to understand the evolving market and consumer trends better, helping to provide even more tailor-made solutions to local businesses and support our customers’ growth as the region continues to develop,” said Marina De Barros, Executive Vice President of Customer Management ECA at Sidel.
The new office will offer producers direct access to Sidel’s regional expertise, including local project management, advanced engineering solutions, and on-the-ground support services that understand and respond to local market nuances.
“Delivering top value to our customers is the primary aim for Sidel. By combining our global expertise in advanced packaging solutions with our local expertise and presence, we will continue to bring innovation to the region—from packaging design and blowing to filling, labeling, packing, palletizing, and a wealth of services to optimize the performance of our customers’ lines,” added Gilles Bouvier, Services VP for ECA at Sidel.
Sidel is also committed to investing in the local labor market, leveraging local talent, and developing skills in all core operational functions, including sales, project management, and services.
“We are eager to contribute to the region’s economic development to grow sustainably and responsibly. By expanding our footprint, we reaffirm our commitment as a trusted partner for growth for our customers across the area,” commented Guillaume Rolland, Vice President of Sales Beverages ECA at Sidel.
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