Tolle adopts Elopak’s Pure-Pak® cartons to re-launch its fresh milk

HUNGARY – Tolle, Hungary’s second-largest milk brand, has chosen Elopak’s Pure-Pak® cartons to relaunch its fresh milk products nationwide.

Owned by Tolnatej PLC, Tolle is a prominent name in the Hungarian dairy industry. It processes 20% of the country’s milk and produces over 260 million litres annually.

The company aims to boost this volume to over 300 million litres through investments in production efficiency, including a recent expansion with a new 1,100 square meter fresh milk production hall in Szekszárd, southern Hungary.

As part of this initiative, Tolnatej, in collaboration with Elopak, has installed two new Shikoku SPS70UC carton filling machines.

Starting May 2024, all Tolle-branded fresh and flavoured milk will be packaged in 1-liter and 500 ml Pure-Pak® cartons, which will be distributed through the cool chain with a shelf life of 33 days.

Tolnatej CEO, Mr. Attila Koller, praised the partnership, noting, “The new collaboration began in 2023 and has been marked by excellent teamwork with Elopak’s market unit in Hungary. The two filling lines now achieve 95% efficiency, minimizing downtime, waste, and system costs.”

Elopak announces new board members

In other news, Elopak has appointed Manuel Arbiol and Marianne Ødegaard Ribe to its Board of Directors.

Manuel, who has served as a Board observer since 2020, brings extensive experience as an investment professional from Ferd Capital, Elopak’s former parent company and largest shareholder with approximately 52% ownership.

Ferd manages a diverse portfolio of 20 companies. Manuel holds a degree in Business Administration from ESADE Business School and an MBA from London Business School.

Marianne Ødegaard Ribe brings a wealth of experience from her retail and consumer goods career, focusing on hygiene products, food, and beverages.

She has a strong track record in innovation, marketing, and business development, having served as President of NorgesGruppen Servicehandel and currently as CEO of Ringnes AS, Norway’s largest beverage supplier and part of the Carlsberg Group.

Marianne holds a master’s degree in business and economics from the Norwegian School of Management.

When asked about their new roles, Manuel shared, “Elopak’s strong foundation and impressive operational performance in 2023, along with its successful strategy execution, are exciting.

“The company’s future looks bright with growth opportunities in the Americas, MENA, India, and Plastic to Carton, supported by a robust balance sheet and low debt levels.”

Marianne added, “Elopak’s rich traditions and leadership inspire me in the packaging sector. I believe in creating long-term, sustainable value by integrating the perspectives of people, planet, and profit.”

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