ULMA Packaging expands Middle East operations with new Dubai office

UAE – ULMA Packaging has strengthened its presence in the Middle East by inaugurating a new Dubai office.

This milestone aligns with the company’s ongoing internationalization strategy and commitment to delivering customer-focused services. 

The new office enables ULMA to provide faster, more flexible, and tailored services to customers in sectors such as fresh food, ready meals, and medical devices.

It also reflects the company’s dedication to meeting the region’s increasing demand for innovative and efficient packaging solutions. 

By establishing this branch, ULMA aims to deliver high-quality packaging systems alongside enhanced technical support and after-sales services.

Customers in the Middle East will benefit from improved response times, direct consultations, and customized solutions designed to optimize operational efficiency and product protection. 

This expansion underscores ULMA’s strategy of customer proximity and its mission to provide cutting-edge packaging solutions globally. 

New sales manager for non-produce sector in the UK

Meanwhile, ULMA Packaging UK has appointed Sam Robinson as Sales Manager for the Non-Produce sector in the North West region of England.

His territory extends from Cumbria to Wolverhampton and across Western Wales to the Scottish border. Robinson will report to James Couldwell, Managing Director of ULMA Packaging UK. 

Robinson brings over 16 years of industry experience, specializing in various packaging applications such as vertical bagging, weighing and vision counting, turnkey systems, and horizontal form-fill-seal solutions.

He has previously managed sales across the UK and Ireland, focusing on horizontal flow-wrapping and automated systems. 

Robinson will focus on maintaining and expanding ULMA’s presence in the region in his new role. His responsibilities include nurturing existing client relationships and driving new business development across the company’s core markets. 

“We are thrilled to welcome Sam to the ULMA team,” said Couldwell. “His extensive experience and passion for innovation align perfectly with ULMA’s values. I am confident he will significantly support our customers and drive growth in the North West.” 

Robinson expressed enthusiasm about his new role, “ULMA offers a comprehensive solution for flexible packaging machinery, serving leading manufacturers in the UK and globally. I am excited to join this talented team and contribute to ULMA’s continued success.” 

With these strategic moves, ULMA Packaging continues to bolster its market presence and reinforce its reputation as a global leader in delivering innovative, high-quality packaging solutions.

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