DENMARK – Arla Foods has strategically moved into the chocolate milk market, launching a new range of Milka-branded products in partnership with Mondelēz International.
The new Milka chocolate milk range is packaged in Pure-Pak® cartons, chosen for their premium appeal and sustainability features.
The cartons’ design and high-quality materials align with Milka’s reputation for excellence, enhancing the product’s shelf presence.
“The main reason for choosing Pure-Pak™ cartons is that we think it is a great match for strong consumer brands. It has a premium appeal and helps our Milka products stand out on the shelf. In addition, it delivers strongly on sustainability,” said Leif Petersen, Head of Commercial Chocolate Milk and Senior Commercial Development Manager at Arla Foods.
Arla’s selection of Pure-Pak cartons highlights the company’s understanding of packaging’s role in driving consumer appeal and brand recognition.
These cartons’ distinctive appearance and environmental credentials ensure that Milka chocolate milk products attract attention in retail environments.
This strategic packaging choice aligns with Arla’s broader commitment to sustainability. Pure-Pak cartons are made from renewable resources and are fully recyclable, contributing to a circular economy.
“Milka is a beloved brand, and we have the production, commercial, and marketing expertise to take it to the next level. Our ambition is clear: we want to achieve the number 1 or 2 position in our launch markets,” said Patrik Hansson, Arla’s Executive Vice President and Chief Marketing Officer.
The launch of the Milka chocolate milk range signifies a significant expansion for Arla, demonstrating the company’s ability to leverage packaging innovation to drive brand success and meet consumer demands.
This development further affirms Arla Foods’ commitment to sustainability. Last year, the company partnered with Blue Ocean Closures, a Swedish start-up specializing in sustainable closures, to develop a new cap made from biodegradable and recyclable fiber.
Arla estimates that standard caps account for around 23% of the plastic used in its cartons, and if implemented, this innovation could reduce the company’s plastic consumption by over 500 tonnes annually.
Blue Ocean Closures’ fiber-based caps feature a body of FSC-certified fiber material and a thin barrier coating, aligning with Arla’s sustainability goals.
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