Ball Corporation expands its Infinitely Recyclable Ball Aluminum Cup portfolio

US – American multinational packaging company Ball Corporation has added two new sizes of its infinitely recyclable Ball Aluminum Cup to offer consumers a full portfolio of sustainable cup options.

The firm has added 9-ounce and 12-ounce aluminum cup sizes to its existing 16-ounce, 20-ounce and 24-ounce cup offerings to meet the growing demands for sustainable cup options.

The Ball Aluminum Cup, which is offered to food service clients, now has a 90% recycled content rate, making it the beverage container in its category with the highest recycled content percentage, the packaging firm claimed.

Already available at some sports and entertainment venues, the 9-ounce and 12-ounce cup sizes are juice, wine, and cocktail-friendly additions to Ball’s 16-ounce, 20-ounce and 24-ounce cup offerings, Ball said.

Ball Corporation president and CEO Dan Fisher said: “It has been inspiring to see continued excitement and growing demand for the Ball Aluminum Cup since we first introduced the product to consumers in 2019.

“As a company, we are relentlessly focused on advancing the circular economy. We believe that the expansion of our innovative aluminium cup will continue to drive meaningful change toward both helping our customers reach their sustainability goals and solving the packaging waste crisis.”

Ball expanded the portfolio of its lightweight aluminum cups in response to growing customer and consumer preference toward sustainability.

According to the Global Sustainability Study 2021, about 85% of consumers have become more sustainable in their purchasing in recent years.

To meet the demand for circularity in sports and entertainment venues and to help reduce waste and strengthen recycling, Ball has introduced the new cup sizes in venues across the U.S., including Ball Arena, Red Rocks Amphitheater, SoFi Stadium, and more.

The beverage packaging company said that aluminium is the most environmentally friendly beverage packaging material since it is infinitely recyclable and economically valuable. The cups can also be easily recycled, just like aluminum cans.

Seventy-five percent of the aluminum ever produced is still in use today and aluminum cans, cups and bottles can be recycled and back on a store shelf in about 60 days.

In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience.

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