Packaging

The council brings brand owners, flexible packaging converters, suppliers, and policymakers together for shared learning on the issues shaping packaging innovation, sustainability, and business growth.

The packaging change reflects a broader shift among East African beverage producers toward premium formats, as competition intensifies across wine, spirits, and ready-to-drink categories.

Observers: abrupt restrictions inconsistent with ICT Single-Use Plastics Regulations 2023, which already provide EPR/circular economy foundation.

The initiative is part of Engen Xtreme’s Beyond Oil platform, which explores recycling and opportunities to create value beyond the brand’s core products.

Resealable fibre trays fill a food-sector gap, prepared meals and fresh produce need protective, resealable packs that cut plastic per retailer demands, if supply volumes and seal reliability hold at scale.

Norwegian exemptions hinge on national shelf-life/distribution interpretation, demonstrable protection needs qualify; viable alternatives face full restrictions.

Packaging fits standard roll-fed bottling lines, existing equipment usable; buyers get cartons alone or bundled with consumables, fillers, support.

Qualifying plastic packaging components manufactured in or imported into the UK with less than 30% recycled plastic are subject to the tax, with exemptions and other conditions applying.

By connecting packaging to digital storytelling, QR codes drive consumer engagement beyond purchase, giving FMCG brands another differentiation tool in a crowded category.

New complex: existing facility + expansion land; targets Oman, exports to Yemen and Africa, says chairman Alesayi.