ITO EN launches innovative beverages in SIG SmileSmall carton packs

JAPAN – ITO EN, a leading figure in Japan’s beverage industry, is revolutionizing the market by introducing two premium beverages featuring bite-sized pieces, packaged in SIG SmileSmall carton packs.

This innovation is made possible through SIG Drinksplus technology, integrated into the SIG SmileSmall 24 Aseptic filling machine.

ITO EN’s new offerings include Crunchy Smoothie, a carrot smoothie with real carrot pieces, and Crispy Potage, a creamy tomato potage with onion bits.

These beverages stand out from traditional juices and smoothies by incorporating real vegetable pieces, providing consumers with a unique and premium drinking experience.

The convenient on-the-go SIG SmileSmall carton packs are designed to help ITO EN capture a larger share of Japan’s rapidly growing veggie juice market.

Tetsuo Yamaguchi, Brand Manager at ITO EN, remarked, “Our new products offer a refreshingly different drinking experience, rich and satisfying with real vegetable pieces.

“The innovative packaging solution and SIG’s filling technology enable consumers to supplement their vegetable intake easily, anytime and anywhere.

“The SIG SmileSmall carton pack, with its curved, modern shape and easy-grip corners, is a real eye-catcher. It differentiates our products, resulting in a successful fusion of exceptional packaging and unique products.”

The SIG SmileSmall carton packs are easy to carry, handle, and store and sustainable. Like all SIG carton packs, they are made from a high share of forest-based renewable materials, with 100% of the paperboard procured with FSC certification.

The lightweight, space-saving design is produced using 100% renewable electricity and is fully recyclable. SIG aseptic carton packs have the lowest carbon footprint compared to alternative packaging options.

Angela Lu, President and General Manager of Asia Pacific at SIG, emphasized the importance of innovation in Japan’s food and beverage market. “It is vital for companies like ITO EN to innovate with healthy and high-quality products, especially for on-the-go consumption.

“Our SIG Drinksplus technology adds value to healthy beverages by including pieces of fruit, vegetables, nuts, or cereals, easily filled into our convenient on-the-go carton packs. This technology opens up numerous opportunities to transform and drive the Japanese beverage market forward.”

With these innovative products and packaging solutions, ITO EN continues to provide consumers with healthy, convenient, and sustainable beverage options.

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