Markem-Imaje launches SaaS packaging tools for GS1 QR codes

USA – Markem-Imaje has introduced CoLOS 2D Activate and CoLOS 2D Engage, Software-as-a-Service enterprise solutions that enable global CPG and FMCG brands to create, organise, activate and manage static and dynamic GS1 Digital Link QR codes for product packaging and traceability.

Supported by Markem-Imaje’s consulting services, the platform allows manufacturers to deploy compliant 2D codes while delivering personalised consumer experiences, collecting first-party insights and supporting future digital product initiatives. 

CoLOS 2D Activate gives manufacturers full control of GS1 Digital Link QR codes after printing through digital content management, URL destination management, scan data analytics and enterprise data integration, while CoLOS 2D Engage enables marketing teams to design, publish and manage personalised consumer experiences through a drag-and-drop interface. 

The packaging-focused solutions help brands meet evolving regulatory and retailer requirements while creating new opportunities for consumer engagement through intelligent packaging. 

Key Features and Integration Capabilities

The platform provides detailed analytics showing how consumers interact with products across locations and over time. 

Key features include automated generation of compliant static or dynamic GS1 Digital Link QR codes aligned with SKU and GTIN data; management of Digital Link QR codes, associated digital content and reporting for products active throughout the supply chain; and packaging integrity controls and vision inspection to ensure barcode quality. 

The platform can be integrated with production systems to embed dynamic product and manufacturing data including lot number, best-before date, serial number and manufacturing facility information, enabling point-of-sale scanning and a range of consumer engagement applications.

Preparing for GS1 Sunrise 2027

The solutions support both pre-print and inline printing environments, enabling manufacturers to launch pilot projects or scale to enterprise-wide deployment. 

The platform also provides automated synchronisation with ERP and other business systems to eliminate manual data entry. 

The solutions aim to help manufacturers prepare for GS1 Sunrise 2027, meet evolving regulatory and retailer requirements, and support future digital product initiatives.

Markem-Imaje, a Dover company, is a global provider of product identification and traceability solutions, serving customers across food, beverage, pharmaceutical, personal care and industrial manufacturing sectors. 

The new packaging solutions position brands to leverage QR codes as interactive touchpoints, bridging the physical product with digital content and consumer engagement opportunities.

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