New Packs: Weetabix refreshes core range, Yarde Farm rolls out compostable mini tubs, Highland Park unveils Fire Horse edition

UK – Breakfast brand Weetabix has introduced updated packaging across its core portfolio, placing greater emphasis on key nutrients including vitamin D, fibre and iron.

The redesign spans Weetabix Original, Protein, Chocolate, Banana, Organic and Oatibix variants, with more prominent front-of-pack callouts designed to help shoppers identify health benefits at a glance.

The move reflects continued consumer demand for transparent nutritional information and functional food positioning, particularly in staple categories such as breakfast cereals.

Lorraine Rothwell, head of brand at Weetabix, said the refresh is intended to support informed choices and reinforce the brand’s purpose of delivering “nutritious goodness made the right way.”

The new packaging will roll out across UK grocery retailers from March, reaching what the company describes as millions of households daily.

Yarde Farm launches industrially compostable ice cream mini tubs

In foodservice, Devon-based Yarde Farm has unveiled industrially compostable mini tubs for its ice cream and sorbet range.

The tubs are certified under the OK compost INDUSTRIAL scheme by TÜV Austria and are designed for disposal via appropriate commercial waste streams.

The new format will debut alongside two new flavours, including Cherry Cola Sorbet, which becomes the brand’s fifth vegan option.

Almost 30% of Yarde Farm’s mini tubs are now vegan, aligning with broader shifts towards plant-based offerings in hospitality.

Available through foodservice distributor Bidfood, the revamped tubs also feature brighter, more colourful designs to enhance freezer visibility and counter appeal.

Managing director Tom Hackley said the move allows the company to make “meaningful progress” on sustainability while remaining transparent about correct disposal requirements.

Highland Park partners with Butterfly Cannon for Lunar New Year release

Meanwhile, Scotch whisky brand Highland Park has collaborated with London-based creative studio Butterfly Cannon on a limited-edition Lunar New Year release celebrating the Year of the Fire Horse.

Rooted in the brand’s Orkney heritage, the packaging features a plastic-free, paper-based structure that animates a galloping horse using a Moiré effect.

A double-layer, laser-cut outer pack with a sliding side-opening mechanism reveals sequential frames as the box is opened, creating a tactile, motion-led experience without relying on traditional lenticular plastic.

The design spans 12-, 15- and 18-year-old expressions, differentiated through bold gradient colourways. Campaign assets extend the animated concept across retail and advertising touchpoints.

Together, the launches highlight three distinct packaging priorities shaping the UK market: clearer nutritional communication, certified compostable formats for foodservice, and premium experiential design delivered through more sustainable material choices.

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