P&G adopts LasX laser technology for label-free packaging innovation

USA – Procter & Gamble (P&G), in partnership with LasX Industries, has introduced a  laser marking technology, LaserSharp Marking, to create label-free packaging.

The new system is designed to replace traditional label application methods. It uses a laser-based approach that eliminates the need for conventional labels, adhesives, and inks.

Developed through a collaborative engineering effort between P&G and LasX, LaserSharp Marking synchronizes laser motion with pulses firing “several million times per second.”

This high-frequency pulse system achieves rapid marking speeds, ensuring superior print resolution and clarity, says the companies.

With this technology, P&G can print directly onto packaging materials, reducing waste and enhancing sustainability by removing the need for pressure-sensitive adhesives, shrink film, or release liners.

LaserSharp Marking also enables a 360-degree marking capability, allowing brands to fully utilize the entire packaging surface. This flexibility surpasses what is possible with traditional labeling or ink-based printing methods.

The technology’s direct-to-pack capability can incorporate crucial information like sell-by dates, language variations, and serialization data without the need for separate digital printing processes.

LasX claims LaserSharp offers a cost-effective, on-demand production process far more efficient and agile than conventional labeling methods, which are often complex and segmented.

By streamlining the labeling process, LaserSharp allows faster updates in line with product modifications or regulatory changes, reducing waste and cutting costs.

Push for sustainability certifications

In pursuit of sustainability certifications, P&G is currently working to attain both APR and RecyClass approval for packaging marked with LaserSharp technology on HDPE, PE, and PET materials. This move aligns with P&G’s broader commitment to sustainable packaging.

“LaserSharp Marking is the future of package labelling,” commented Tom Weigman, Vice President of Technology at LasX.

“Our technology marks high-resolution graphics directly onto bottles and packaging materials at speeds unmatched by conventional methods.”

P&G’s senior vice president of Research and development, Lee Ellen Drechsler, further highlighted the collaboration: “We partnered with LasX for their expertise in laser marking, combining our manufacturing knowledge with their technology to achieve high-resolution, high-speed labeling. We’re excited for the sustainable possibilities LaserSharp technology offers our brand portfolio.”

Laser marking innovations in packaging continue to advance industry sustainability goals. Cajo Technologies’ Cajo MakeBright laser marking technology is also making strides, having been nominated as a finalist in the Commercialized Machinery category of the Sustainability Awards.

This technology aims to reduce carbon emissions by eliminating ink in cardboard packaging applications.

Similarly, Markem-Imaje’s Marking Trigger Device introduces flexible coding options for challenging product shapes and can be used as a handheld or mounted device for versatile printing solutions.

These advancements mark significant steps toward more efficient, eco-friendly packaging, positioning laser marking as a critical tool in modern sustainable packaging strategies.

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