Sol Beer unveils new 500ml can, launches “Only Sol Can” campaign

SOUTH AFRICA – Sol Beer has introduced a bold new 500ml can, bringing its signature sunny, refreshing flavor to a more portable format just in time for summer.

The new 500ml can is the centerpiece of Sol’s latest campaign, “Only Sol Can”, a vibrant celebration of joy and positivity.

“This isn’t just a product launch; it’s a movement,” explains Shannon Barnes, Brand Manager of Sol Beer.

“The campaign is about capturing magical, feel-good moments that help people pause, recharge, and connect—especially during tough times marked by loadshedding and rising inflation. Sol encourages everyone to embody that ‘Sol-ful’ positivity and celebrate life.”

Barnes emphasizes that Sol is more than just a beer; it symbolizes togetherness and shared experiences.

“As we dive into the festive season, we want to build a community united by good vibes and uplifting connections. Every moment with Sol is a reason to raise a can and toast to life,” she adds. 

To boost excitement and engagement, Sol Beer has launched a thrilling competition as part of the “Only Sol Can” campaign. The contest invites fans to immerse themselves in Sol’s vibrant spirit and win exclusive prizes. 

To participate, consumers need to start by purchasing the new 500ml can, now available in stores. Once they have their can, they can scan a QR code found in-store, online, or on Sol’s social media pages, which will direct them to the brand’s Mobi site. 

On the Mobi site, participants can choose from one of four “Only Sol Can” challenges designed to capture the brand’s energy and positive vibes. The challenges encourage creativity and fun, aligning with Sol’s mission to inspire feel-good moments. 

Winners can win prizes, including one of three stylish Smeg fridges or exclusive tickets to Soltopia, Sol’s ultimate summer bash set for December 14. The event promises a day of music, fun, and unforgettable vibes. 

With the launch of the 500ml can and an upgraded 330ml bottle, Sol’s fresh look now matches its refreshing taste.

The campaign embodies the brand’s core values of positivity, connection, and celebration. So, grab your friends, raise your cans, and make this summer one to remember with Sol. Only Sol Can!

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