South Africans turn to paper packaging as sustainability takes center stage

SOUTH AFRICA — South African consumers are increasingly embracing paper-based packaging as the country’s most sustainable choice, according to the 2025Two Sides Trend Tracker survey.

The findings reaffirm a growing preference for packaging that is recyclable, biodegradable, compostable, and made from renewable materials.

The Paper Manufacturers Association of South Africa (Pamsa) says the results come amid heightened pressure on the packaging industry to reduce plastic waste and lower carbon emissions.

“The packaging sector is under intense scrutiny,” the association noted. “Consumers are demanding solutions that balance functionality, affordability, and environmental responsibility.”

Paper and cardboard topped the rankings in the national survey, outperforming glass, plastic, and metal across 15 environmental, visual, and physical attributes.

Consumers praised paper packaging for its low environmental footprint, safety, and ability to clearly display product information.

Glass ranked highest for reusability and premium image, while plastic scored well for storage convenience and metal for strength and durability.

A particularly strong trend is evident in e-commerce. Sixty-four percent of respondents said they prefer online purchases to arrive in paper packaging, an increase from 58% in 2023.

Furthermore, 80% favor “fit-for-size” packaging that minimizes waste, while 58% are actively working to increase their personal use of paper-based products.

Pamsa communications manager Samantha Choles highlighted the practical and environmental advantages of paper.

“Right-sizing isn’t always possible for online retailers,” she said, “but the good thing about cardboard boxes is that they are fully recyclable, regardless of their size, and welcomed by informal collectors and recycling companies.”

The study also found that 75% of respondents consider paper and cardboard the best home-compostable and biodegradable options, while 53% see them as the most environmentally friendly.

However, 65% believe only recycled paper should be used in packaging, a view Choles says overlooks the need for virgin fibre.

“Paper fibres can only be recycled around seven times,” she explained. “Without new wood fibre from responsibly managed plantations, the paper cycle cannot be maintained.”

South Africa’s forestry sector plays a crucial role in sustaining this balance. Only 7–10% of the country’s 850,000 plantation trees are harvested each year, and all are replanted within 12 months, ensuring a renewable carbon-absorbing resource.

The survey underscores that while paper packaging leads the way in sustainability, all materials have a role, provided they are responsibly produced, used, and disposed of.

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