Nigerbev unveils modern packaging for BEST Spirits to strengthen regional presence

NIGERIA — Nigerbev Limited has unveiled a refreshed packaging design for its popular BEST portfolio, marking a strategic move to modernize the brand’s visual identity and deepen consumer engagement across Nigeria and the wider West African market.

The new look, revealed at a high-profile launch event in Lagos, features redesigned labels, caps, and cartons for seven BEST variants: Cream, Whisky, London Dry Gin, Vodka, Inferno, Whisky VIP, and Chocolate Vodka.

While the packaging has been updated with contemporary design elements, the brand has retained its iconic bottle shapes, a nod to its heritage and consumer familiarity.

Nigerbev Managing Director Dr. Obinna Ike said the redesign reflects the company’s commitment to innovation and consumer-centric growth.

“This unveiling is about our consumers,” he said. “The new BEST packaging affirms our dedication to evolving with consumer expectations while reinforcing our position as a trusted name in the Nigerian spirits market.”

David Salmon, Group Managing Director of Westside Distillers and Vintners, Nigerbev’s parent company, emphasized that the revamp positions the brand for continental growth.

“BEST has been a strong and trusted brand in West Africa for many years, with its origin in South Africa. What we are doing in Nigeria sets the tone for how we intend to show up in new markets,” he said.

The event gathered distributors, influencers, and brand partners, featuring discussions on the creative direction behind the refresh and the company’s long-term vision.

Marketing Manager Akeem Audu explained that the redesign was informed by consumer insights.

“For over fifteen years, the BEST portfolio carried a look many Nigerians came to know and trust. But as times change, so do consumer expectations,” he said.

“Our new visual identity keeps BEST culturally relevant while strengthening its emotional connection with consumers.”

To address counterfeiting, Nigerbev has introduced advanced packaging technologies that make duplication far more difficult.

Commercial Director Anselem Ikeotuonye added that the rollout comes at an ideal time, “The festive season gives us the perfect opportunity to introduce the modern, more appealing design while maintaining the brand’s heritage.”

Procurement Manager Segun Awoma highlighted sustainability as a key pillar of the redesign.

“All glass and cartons used are 100% recyclable, and laminates are biodegradable,” he said. “We’re committed to ensuring our production remains environmentally responsible.”

With the refresh launched under the theme “The Icon for Best Moments,” Nigerbev plans a 360-degree media campaign to boost visibility and market reach.

The move signals not only a packaging evolution but also a new chapter in the company’s ambition to build a stronger, more sustainable brand presence across Africa.

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