Consumers earn an Unlocked Key reward for five returned items.
Each ThinkTop contains 500 grams of plastic.
The move integrates recycling industry as a standalone sector in the Kingdom.
The investment comes at a time when India generates nearly 9.3m tonnes of plastic waste every year.
Nike aims to reduce emissions from its operations by 65% and across its supply chain by 30% by 2030.
The aims of these plans involve reducing virgin plastic use, increasing recycled content, and ensuring packaging is reusable, recyclable, or compostable.
The project is a collaboration with Return-It, the east zone network operator for Victoria’s Container Deposit Scheme.
Releaf can be processed safely in the existing PET stream at levels of up to 10% by weight.
The mill’s first saleable rolls were produced in October 2025, earlier than the originally planned Q4 2025 start-up.
The restructuring comes as the demand for integrated waste management and recycling services continues to grow.