SOUTH AFRICA – Food processing and packaging solutions company Tetra Pak has partnered with Clover to launch a new packaging solution that aims to boost product differentiation.
The new packaging, called Tetra Fino Aseptic 100 Ultra MiM, is a unique square-shaped carton package that offers a range of benefits to both consumers and producers. It is designed to provide enhanced product differentiation, convenience, and sustainability.
Stuart Wade (Business Unit Head: Snacking) at Clover, said, “We’re thrilled to introduce Clover Bliss Double Cream Custard to dessert lovers everywhere.
“This innovative custard is the culmination of our dedication to providing our consumers with an extraordinary dessert experience.
“With this unique metallic packaging, Clover Bliss will stand out on the shelf versus all competitors. We believe that everyone deserves a taste of Bliss, and our Bliss Double Cream Custard delivers just that.”
The square shape of the package allows for better shelf space utilization, enabling more products to be displayed in a limited space.
This is particularly beneficial for retailers, as it allows them to maximize their shelf space and offer a wider range of products to consumers.
Lebohang MothobiTilo, Marketing Director at Tetra Pak Southern Africa, stated, “Tetra Pak has always been a leader in packaging innovation, and we are continuing this trend with the launch of Metallized paperboard. This new product not only provides a luxurious appearance but also conveys a contemporary and high-end brand image.
“It gives a great shelf impact and is ideally suited to create a dramatic impression. It allows designs, brand names, and/or logos pop out with a tin-like metallic effect, bringing a contrast between metallic and non-metallic to emphasize key product aspects.”
In addition, the package is easy to open and pour, providing convenience to consumers. It also comes with a resealable cap, allowing consumers to use the product at their own pace and reduce food waste.
She added, “This new packaging material helps brands enhance their brand expression. In a cluttered world where it is becoming increasingly difficult to catch consumers’ attention, this brings endless possibilities for product differentiation and conveying a brand’s unique identity.
“It helps our customers enhance their brand without any additional investment, making it a cost-effective solution to their needs.”
The Tetra Fino Aseptic 100 Ultra MiM package is also environmentally friendly. It is made from renewable materials, such as paperboard from responsibly managed forests, and it is fully recyclable. This aligns with the growing consumer demand for sustainable packaging solutions.
The partnership between Tetra Pak and Clover aims to leverage the unique features of the new packaging to differentiate Clover’s products in the market.
By offering a convenient and sustainable packaging solution, Clover can attract more consumers and strengthen its brand image.
Tetra Pak has a strong track record of providing innovative packaging solutions to the food and beverage industry.
In September, the company announced a partnership with Flow Beverage, a premium drinking water brand in North America, and Live Nation Canada, a live entertainment business.
Under the partnership, Tetra Pak will be responsible for providing its Custom Printing solution to help create the designs of Flow’s cartons.
