PackIt launches cooling bags for baby bottles, wine

UNITED STATES – PackIt has expanded its cooling range with the launch of two products: an ECOFREEZE+ Freezable Baby Bottle Bag and a Freezable Napa Wine Bag, both using built-in gel cooling rather than separate ice packs.

The ECOFREEZE+ Freezable Baby Bottle Bag is designed to carry breast milk, formula and prepared bottles while away from home, holding one 8oz bottle. 

The bag uses gel integrated into its walls along with triple-layer insulation, removing the need for separate ice packs. 

Made from 290T twill with a water-repellent coating, its semi-collapsible construction allows it to be placed in a freezer and stored when not in use.

Wine Bag Accommodates Standard 750ml Bottle

The Freezable Napa Wine Bag is designed to carry one standard 750ml wine bottle measuring up to 10cm in diameter. Its built-in cooling gel is intended to keep the bottle chilled for several hours without a separate ice pack. 

The bag has a heather fabric exterior, PU leather handle and lid, and a magnetic snap closure. 

It can be folded flat for freezer storage and has an antimicrobial, food-safe lining.

Leadership Cites Expansion Into New Occasions

Michelle Bowes, brand and marketing vice-president at PackIt, said the company was always looking for new ways to make life easier with smart, built-in cooling solutions. 

She added that the two new products brought that approach to entirely different occasions, from parents needing a dependable way to keep a baby’s bottle chilled while away from home to consumers looking for a stylish way to keep their favourite wine cool wherever they were headed.

Cooling Technology Targets Convenience and Portability

The launch extends PackIt’s gel-integrated cooling format into two distinct consumer segments. 

For parents, the baby bottle bag addresses the logistical challenge of transporting expressed milk or prepared formula without relying on external ice packs, which can shift during transit and require separate freezing. 

For wine consumers, the Napa bag combines thermal performance with materials suited to gifting and outdoor occasions. 

Both products reflect growing demand for reusable cooling solutions that reduce reliance on single-use ice packs, aligning with broader packaging trends favouring durable, refillable formats over disposable alternatives. 

The products are available through PackIt’s retail and online channels, with pricing not disclosed in the announcement.

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