The company is preparing itself for global partnerships and licensing opportunities.
AD CleanFlake technology is said to deliver adhesion, clarity, and conversion capabilities.
This significant step marks the first time Greenback’s modular chemical recycling technology is hosted by a global packaging leader in Europe.
Payments are made in the form of shopping vouchers, ensuring transparency and safety, while also generating real-time data.
The dismantling exercise follows Rwanda’s new national gambling policy released in 2024.
Since the partnership began in 2024, more than 300 tonnes of e-waste have been processed.
First customer deliveries of the solution are expected in Q1 2026.
This partnership formalizes joint efforts to digitize waste systems, operationalize facilities, embed real-time data platforms, and empower informal waste actors.
The move is aimed at cutting the brand’s carbon footprint and supporting its wider sustainability goals.
The collaboration will harness PCR materials to create a viable, lower-emission alternative to virgin polyethylene.