DS Smith and Mondelez strengthen partnership with extended corrugated packaging supply agreement

EUROPE – DS Smith, a global purveyor of fiber-based packaging solutions, has inked a second consecutive five-year contract with Mondelēz International, a premier snack company on the global stage.

This exclusive pact cements DS Smith’s position as the sole provider of corrugated packaging across Europe for Mondelēz International’s expansive array of iconic brands, encompassing Oreo, Cadbury Dairy Milk, Milka, Toblerone, and Philadelphia Cream Cheese.

Building upon a decade-long collaboration, this partnership will witness the co-creation of bespoke packaging solutions finely tuned to the requirements of each product line.

Central to these solutions is a commitment to sustainability, aimed at curbing material usage and bolstering recyclability across critical European markets.

Both industry titans are dedicated to curbing the utilization of single-use plastics and striving towards achieving a net-zero emissions target by 2050.

In their concerted efforts to introduce novel fiber-based sustainable packaging solutions throughout European markets, the companies will leverage innovative technologies and design paradigms to mitigate environmental footprints.

By harnessing DS Smith’s Circular Design Metrics tool, they will scrutinize the sustainability quotient of new packaging designs, ensuring adherence to stringent environmental benchmarks.

In 2021, DS Smith and Mondelēz embarked on a collaborative venture to explore the realms of customizable circular packaging solutions for the latter’s packaging operations.

Over a five-week innovation sprint facilitated by the Ellen MacArthur Foundation (EMF), the companies endeavored to eradicate waste and pollution while augmenting material circularity to bolster sustainability.

The endeavor saw the convergence of four DS Smith personnel from the design and supply chain departments alongside three Mondelēz employees.

The joint team unveiled their insights and proposed actions to DS Smith Packaging Divisional CEO Stefano Rossi and Mondelēz International EU Central Sales and Global Licensing Central Europe President Juergen Leisse.

Last August, Mondelēz, in conjunction with Amcor, injected capital into the Australian advanced recycling technology firm Licella.

This investment aims to underpin the establishment of an advanced recycling facility in Victoria, Australia, christened ‘Advanced Recycling Victoria.’

The facility will harness Licella’s Catalytic Hydrothermal Reactor, leveraging advanced hydrothermal liquefaction technology to transmute end-of-life plastic into a surrogate for crude oil.

Dr. Len Humphreys, CEO of Licella, emphasizes the imperative for industry leadership to steer Australia towards more sustainable solutions for plastic waste, which not only yield economic dividends but also confer environmental benefits.

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