Bindwel targets growth in Tanzania’s education sector at Print Expo

TANZANIA – Bengaluru-based Bindwel, a leading Indian book-binding solutions provider, showcased its strategic ambitions at the 3rd Print Pack Sign Expo Tanzania, held in Dar es Salaam from 28–31 August 2025.

Organized by Takshikka Trade Fairs, the expo attracted key players in printing, packaging, digital signage, and stationery, including global brands like Heidelberg, Canon, Konica Minolta, Epson, Bindwel, and Brother, alongside over 20 Chinese manufacturers.

Local Tanzanian firms such as Identity, Magenta, Vista Print, Dar City Promotions, Jamana Printers, Five Star Printers, Masumin, and Delfina Promotions demonstrated the sector’s domestic strength.

The participation of Mohammed Enterprises Tanzania Limited (MeTL) and its Packaging Division further underscored the print industry’s pivotal role in Tanzania’s economic landscape.

As reported by PrintWeek, Sudheeran Nair, Bindwel’s director for the Middle East, Africa, and African regions, highlighted Tanzania’s significance as a growth market for book printing.

“Tanzania represents a key market for Indian book printers, all of whom are our clients,” Nair stated. He pointed to the Tanzanian government’s oversight of textbook production and the lack of local infrastructure to meet this demand.

“The rise of digital printing and our advanced bookbinding and post-printing equipment position us to capture significant market share,” he added.

India’s book print exports to Tanzania have surged, doubling from 2019 to 2022 to reach INR 100-crore (US$11.35m), reflecting robust demand.

Bindwel’s dominance in Kenya, where it holds over 70% market share and operates a regional service center, strengthens its East African presence.

According to a January 2025 6Wresearch report, Tanzania’s printing market is projected to grow at a CAGR of 5.9% from 2025 to 2031, fueled by demand in education, packaging, and advertising.

While offset printing dominates due to cost-effectiveness, digital printing is gaining ground for customized, short-run projects.

However, local printers face challenges, including high equipment costs, a limited skilled workforce, and outdated technology, driving reliance on imports from India, China, and the UAE.

Bindwel’s expo presence signals its intent to address these gaps with automated, sustainable solutions.

By leveraging strong export trends and its established leadership in the region, Bindwel is poised to capitalize on Tanzania’s growing print market, particularly in the education sector, solidifying its position as a key player in East Africa.

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