Coca-Cola unveils new premium bottle and brand identity for Voltic Natural Mineral Water

GHANA – Coca-Cola and its bottling partner – Voltic Ghana Limited, have launched a new premium bottle and new brand identity across the existing portfolio in a sustainability drive.

Unveiled during the launch of Voltaic Premium Brand Campaign, dubbed ‘Own Your Richness’, the 750ml premium bottle comes in a new sleek design with a distinct royal blue label that has the new golden Voltic logo boldly embossed on it.

The ‘Own Your Richness’ campaign seeks to highlight and celebrate the diverse rich Ghanaian culture through a series of customer and consumer engagement activities.

Speaking at the launch, Coca-Cola’s Franchise Director for the Equatorial Africa Region, Seshnee Naidoo, said: “We are very proud to be associated with Ghana and the country’s rich and diverse culture.

“The new brand identity for Voltic emphasizes our commitment to refresh our consumers while encouraging them to embrace their own unique richness.”

She added that as industry leaders, Coca-Cola and its bottling partner, Voltic (GH) Limited want everyone to be proud of the standard and quality of bottled water coming out of Ghana and hope to achieve this through the new brand campaign.

She also reiterated the Coca-Cola system’s sustainability commitment to continue supporting marginalized communities with water replenishment programs. For example, installing mechanized boreholes in regions where they are mostly required.

On her part, the Managing Director of Voltic (GH) Limited, Flora Jika, said Voltic is proudly produced in Ghana under the highest quality standards, and the company’s over 20 years of existence in the market goes to prove the brand’s consistency in upholding good standards.

“Through this campaign, we hope to position ourselves firmly across all market segments and niches while giving our cherished consumers that premium experience they deserve and also fulfilling CCBA’s commitment to refreshing Africa and making the continent a better place for all,” she added.

The new Voltic Natural Mineral Water in premium bottles will be available in all retail outlets as well as Voltic and Coca-Cola distributors across the country starting in April.

The new premium design celebrates Ghanaian culture and emphasizes the commitment to quality and standards of Voltic water.

Coca-Cola Beverages Africa also used the launch event to highlight its commitment to protecting the environment by building more sustainable communities and cities. The company plays its part by being intentional about how to dispose of plastics.

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