New packs: DS Smith, Who Dares Design, and LOVE Agency deliver creative solutions

UK – DS Smith has collaborated with London-based CBD drinks start-up Goodrays to introduce fibre-based packaging, reducing carbon footprint and enhancing sustainability.  

Initially sold online, Goodrays has expanded into major UK supermarkets like Tesco, Sainsbury’s, and Waitrose.  

The bespoke packaging design, featuring DS Smith’s cutting tool, is easier to fold and allows for up to four times more products to be loaded into delivery vans, cutting down on trips and emissions. 

DS Smith’s Circular Design Metrics ensure the packaging aligns with sustainable design principles.  

Ben Simms, Goodrays’ Head of Operations, said, “This innovative packaging supports our mission to provide high-quality products sustainably while scaling our business.”  

Anne Curtis, DS Smith’s Business Lead for E-Commerce, added, “It’s rewarding to work with a brand whose values align with ours. Together, we’ve reduced Goodrays’ carbon footprint and delivery vehicle use.”  

Bfresh Spitiko collaborates with DS Smith on e-commerce packaging 

Meanwhile, Greek juice brand Bfresh Spitiko has partnered with DS Smith to replace traditional wooden trays with fibre-based corrugated cardboard for its glass bottle products. 

The new compact and sustainable casing includes a QR code linking customers to Bfresh’s e-commerce platform.  

Vasilis Roubis, Bfresh Spitiko’s CEO, expressed pride in the partnership, “This solution ensures high-quality packaging that meets customer expectations while enhancing sustainability.” 

George Filippoglou, DS Smith’s Packaging Division Director, highlighted the transformation, “The corrugated cardboard casing is not only more sustainable but also compact and easy to transport, delivering quality and sustainability to customers.”  

Who Dares Design creates bold packaging for Prime Ape Protein 

Branding agency Who Dares Design developed eye-catching packaging for Prime Ape Protein, a new sports nutrition brand. 

Within just six days, the agency designed vibrant stand-up pouches featuring graffiti-inspired graphics and unique ape mascots for each protein powder flavor.  

Phil Parkinson, Owner of Who Dares Design, commented, “We managed the creative process end-to-end, ensuring quick market entry and cost efficiency for the client.”  

LOVE Agency rebrands Back to Nature snack brand 

Manchester’s LOVE agency unveiled a fresh identity for US snack brand Back to Nature, combining nostalgia and modernity. 

The revamped logo draws inspiration from the Californian sunrise, integrating the brand’s iconic leaf. A vibrant color palette and product-focused photography emphasize quality and taste.  

The new tagline, “Tasty Snacks Since Way Back,” channels 1960s California’s laid-back spirit to attract a younger audience of “Snack Surfers.”  

Jennifer Jorgensen, Back to Nature’s CEO, praised the rebrand, “Our sunny new identity offers incredible shelf appeal while celebrating our rich heritage. LOVE has revitalized our beloved brand.”  

These innovative packaging solutions highlight the fusion of creativity, sustainability, and functionality, addressing evolving consumer and industry demands. 

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