In 2024, the Alliance directly engaged over 740 organizations to support a multitude of projects with financial and technical expertise.
New packaging technologies for active and smart packaging have enhanced shelf life and product performance.
The shift towards biobased adhesives aligns with broader trends in the bioeconomy and circular economy.
The capital infusion comes through collaborations with both existing and new investors.
Over the next 18 months, Coca-Cola will phase out the statement “I am a bottle made from 100% recycled plastic”.
These tools are intended to help brands integrate connected packaging into their broader media and marketing strategies effectively.
In 2024, the market was valued at US$17.61 billion, with North America dominating the global landscape by holding over 39% of the market share.