Emirates NBD partners with Rebound to advance circularity in UAE

UAE – Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, has partnered with Rebound, a global leader in circular economy solutions, to drive sustainable practices and enhance waste circularity in the country.

This collaboration underscores Emirates NBD’s commitment to Environmental, Social, and Governance (ESG) initiatives, aligning with its vision to foster eco-friendly practices and responsible resource use.

The partnership focuses on empowering employees and stakeholders through workshops and webinars, designed to increase awareness of circular economy principles.

These sessions aim to provide a practical understanding of materials circularity, waste management, recycling practices, and sustainable consumption.

By equipping participants with actionable insights, the initiative seeks to inspire conscious consumption and eco-friendly behavior both in the workplace and at home.

As part of its sustainability efforts, Emirates NBD has implemented several initiatives across its offices to minimize its environmental footprint, enhance waste segregation, and improve recycling rates.

The bank’s broader sustainability strategy includes educating employees and stakeholders on the complexities of materials management while promoting innovative approaches to resource conservation.

Vijay Bains, Chief Sustainability Officer and Group Head of ESG at Emirates NBD, highlighted the importance of this initiative, “As a socially responsible organization, we are committed to meaningful action that reduces our environmental footprint and fosters a culture of sustainability.

“Over the past year, we have achieved significant ESG milestones. Through our partnership with Rebound, we aim to inspire, educate, and empower our employees and stakeholders to join us on this journey towards a greener and more sustainable future.”

Maryam AlMansoori, Founder and General Manager at Rebound, echoed this sentiment, stating, “We are pleased to collaborate with Emirates NBD to drive awareness and action toward sustainable practices.

“Together, we are fostering a culture of responsibility and equipping individuals with the tools and knowledge to embrace circularity and make a lasting impact on the environment.”

Rebound’s mission is to reduce pollution by keeping materials within the economy and out of the environment.

Through its advisory services and digital solutions, Rebound empowers individuals, businesses, and governments to adopt circular economy practices, achieve waste diversion, and unlock opportunities for economic and environmental value creation.

This partnership marks a significant step in Emirates NBD’s sustainability journey, reinforcing its leadership role in promoting environmental stewardship and supporting the UAE’s transition to a circular economy.

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