Sparklo collects 70M bottles and cans across MENA

UAE – Sparklo, a global cleantech leader, is transforming recycling and sustainability efforts across the MENA region.

Over the past year, the company expanded its network of reverse vending machines (RVMs), known as Sparklomats, to over 400 locations.

Since its inception, Sparklo has collected more than 70 million plastic and aluminum recyclables, helping to reduce environmental waste significantly.

Currently, Sparklo processes over 1.5 million bottles and cans weekly, advancing effective recycling practices to lower waste-related environmental impacts.

What sets Sparklo apart is its innovative, incentive-driven approach to recycling. Using Sparklomats, users earn points for recycling bottles and cans, which can be redeemed for rewards such as discounted taxi rides with Yango, savings at Carrefour, and more.

This system has built a loyal, eco-conscious community while promoting sustainable habits.

To date, over 350,000 users have utilized Sparklo’s AI-powered Sparklomats, collecting over 57,500 kilograms of aluminum cans and more than 1.6 million kilograms of plastic items. One location set a record by collecting 11,000 recyclables in a single day. 

Maxim Kaplevich, Sparklo’s founder and CEO, emphasized the importance of community-driven efforts, “Encouraging greener habits in local communities is key to making a real environmental impact.

Sparklo’s innovative approach has already delivered impressive results, including reducing over 10.5 million kilograms of CO₂ emissions. By making recycling rewarding and accessible, we are conserving resources, minimizing landfill waste, and improving overall waste management efficiency.”

Sparklo has established partnerships with leading private and government organizations in the UAE, including ADNOC, Dubai Municipality, and Carrefour, among others.

The company’s operations extend beyond MENA to countries such as Saudi Arabia, Oman, Qatar, India, Thailand, Vietnam, Kazakhstan, and Georgia, where it continues to drive adoption of its AI-powered recycling technology and reduce carbon emissions. 

Looking ahead, Sparklo plans to expand into key Asian markets, furthering its mission to make recycling accessible to new communities.

This strategic growth presents opportunities to collaborate with additional public and private entities, accelerating sustainability initiatives and fostering long-term positive environmental change.

By combining technology, incentives, and partnerships, Sparklo is redefining recycling as a rewarding, community-centered activity, making sustainability a practical and achievable goal for individuals and organizations alike.

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