Thirty-year anniversary campaign leverages collectible packaging and nostalgic branding to drive retail engagement and seasonal sales.
Every product includes a unique QR code and digital traceability record providing verified information on material origin, processing journey and environmental impact.
The brand features Spanish-language packaging and bilingual digital content, a rarity in prestige beauty that reflects its Mexican heritage and the influence of Latina consumers in the US beauty market.
The company’s release liner materials also serve a wide range of end-use segments, including composites, food, graphics, industrial and medical applications, with production across Europe and North and South America.
The mono-material structures enable enhanced recyclability by eliminating the need for material separation during recycling, improving resource efficiency and supporting the circular economy.
The closures are designed to reduce leakage, withstand parcel shipping and improve the consumer unboxing experience as e-commerce continues to grow.
The corrugated cardboard construction ensures the packaging is fully recyclable at end-of-life, supporting circular economy objectives.
Luminy Foam 50F has received food contact approval from the US Food and Drug Administration and South Korean regulators, while other markets can use it for non-food applications.
The four-month accelerator, running through October 2026 in Lausanne, will provide M-taka with access to mentors, corporate partners, and investors aligned with its mission of building digital infrastructure for inclusive circular economies.
The technology supports the circular economy by enabling more accurate sorting of packaging waste, resulting in higher-quality recycled material streams that can be reintegrated into new packaging production.