Innovia launches advanced RayoFloat high-shrink sleeves

UK – Innovia Films has expanded the rollout of its next-generation shrink sleeve, RayoFloat, made from recycling-friendly polyolefin (PO) material.

This advanced shrink sleeve offers up to 73 percent shrinkage, allowing it to conform to diverse packaging shapes while ensuring easy detachment during recycling.

Crafted from low-density polyolefin, the RayoFloat sleeve facilitates efficient PET recycling through the sink/float separation process.

The heavier PET flakes sink during recycling, while the polyolefin sleeve floats, enabling easy collection and removal.

This streamlined separation process produces high-quality PET flakes suitable for food-grade packaging applications, including dairy and other industries.

“The enhancement of our high-shrink RayoFloat sleeve provides customers with a viable alternative to traditional PVC or PET-G shrink sleeves, which hinder recycling,” said Lucija Kralj, Business Unit Director for Labels in EMEA at Innovia Films.

“By switching to our polyolefin-based sleeve, brands can adopt a fully recyclable, more sustainable solution. This material has been certified by leading recyclers and endorsed by RecyClass in Europe and the Association of Plastic Recyclers (APR) in the US.”

Historically, polyolefin materials were considered to have lower shrink capabilities compared to other shrink films.

However, Innovia’s latest advancements allow the new generation of RayoFloat sleeves to achieve up to 73 percent TD shrinkage, making them compatible with most bottle and container designs.

“The sleeves boast a high-gloss finish, exceptional clarity, scuff resistance, and compatibility with both steam and hot air shrink tunnels,” added Jonathan Hewitt, Global Strategic Innovation Projects Manager at Innovia Films.

Innovia introduces RayoFloat WAPO for light-sensitive products

Expanding its product range, Innovia Films has also introduced RayoFloat WAPO, a low-density white version of its shrink sleeve.

This opaque film enhances light-blocking properties, making it ideal for packaging light-sensitive products such as dairy, supplements, and vitamins.

Traditionally, brands have used white HDPE or opaque PET bottles to protect contents from light exposure.

However, these packaging types are not widely recycled back into food-grade applications. With RayoFloat WAPO, the light-blocking barrier is integrated into the printed sleeve, allowing brands to transition to transparent PET bottles that are more widely accepted in food-grade recycling streams.

Innovia’s advancements in shrink sleeve technology demonstrate a commitment to sustainability. They help brands reduce their environmental impact while maintaining premium packaging performance.

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