Avery Dennison unveils linerless pressure-sensitive labels to reduce carbon footprint

BELGIUM – Avery Dennison is set to launch AD LinrSave™ and AD LinrConvert™ – the first generation of decorative linerless solutions enabled by patented micro-perforation technology at Labelexpo, Brussels 11-14 September.

Avery says that these linearless solutions will greatly reduce label waste, decrease CO2 and water footprint whilst ensuring the functionality and shelf appeal of pressure-sensitive labels.

This marks the next stage of the Avery Dennison innovation journey, enabling the industry to drive to a more sustainable and connected future.

Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison explains: “AD LinrSave™ and AD LinrConvert™ are easily integrated into existing equipment and with up to 80% more labels per roll it means more efficient runs and fewer changeovers.

“These more sustainable linerless labels can easily and accurately be applied on various packaging types used in sectors including food and beverage, wine and spirits plus home and personal care.”

Using the Carbon Trust Tool to measure environmental impact, this range has been proven to reduce 30% in CO2 and 40% in water.

Avery Dennison will also showcase the latest examples of ‘connected’ packaging with labeled prototypes featuring RFID and NFC technology.

NFC (near field communication) enables consumers to touch labels with their smartphones to find out more about a product and one such demo features the story of a wine – from vineyard to bottle.

Another shows the story of the coffee available to guests, with end-to-end transparency regarding its journey from farm to cup visualized via atma.io.

The connected product cloud platform enables organizations to track and identify individual products accurately throughout the supply chain and demonstrate their sustainable origins and journey.

The exchange of knowledge and ideas is particularly important. During the event, Avery Dennison will host a series of 30-minute interactive ‘table talks’ on the latest sustainability trends, tools, and regulatory changes affecting the packaging industry including:

Steve Flannery, senior vice president and general manager of materials group EMENA, added: “Labelexpo is a great opportunity for us to showcase our new solutions and also engage with our partners and customers on the key issues that will shape the future of our industry over the next few years such as Digital Product Passports and the Packaging and Packaging Waste Regulation.”

These developments follow the launch in April of AD XeroLinr DT, a linerless alternative for variable information (VI) labels.

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