SWITZERLAND – Swedish-Swiss multinational food packaging and processing company, Tetra Pak has forged a partnership with The Walt Disney Company to revitalize its dairy drinks categories.
Under the partnership, beverage cartons of Swiss retailer Coop Group (Coop) will adopt characters inspired by Disney and Marvel.
According to Tetra Pak, 80 Disney and Marvel-inspired designs will feature on the packaging of Coop’s Qualité & Prix ambient white milk, fresh white milk, flavored milk, and protein drinks in Switzerland.
Tetra Pak’s Coop-Disney collaboration project leader Farahnaz Mohsenin said: “It’s exciting to see our collaborative approach opening new opportunities for our customers.
“The campaign includes one of Switzerland’s largest retailer[s], Coop; Swiss dairy market leaders, Emmi Group and Cremo.
“This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this roll out over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”
This is the first Tetra Pak campaign to revitalize dairy categories with characters inspired by Disney and MARVEL, helping to make Coop products stand out for consumers in honor of Disney’s 100th anniversary.
Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe added: “Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and well-being.”
Cartons will feature a QR code enabling consumers to access fun and educational information highlighting the health benefits of dairy, whilst also engaging families and kids through the magic of Disney characters.
According to FAO 2022, milk and dairy products contribute toward the healthy lives of people regardless of age.
Coop purchasing products manager Darko Stojanovic said: “We understand how important dairy beverages are to shoppers and their families.
“We believe that by offering a wide range of dairy drink options, we can empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness.”
Earlier, the company collaborated with creative technology studio Appetite Creative to launch an interactive smart packaging experience on its cartons for a leading European fruit juice producer to help educate and inspire its customers.
The smart packaging utilizes QR codes to give customers access to an interactive personality test. The companies focus on passion fruit, pineapple and mango flavors in the one-liter range.
For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
