FRANCE – European-Asian private equity firm AGIC Capital has acquired a majority stake in Paris-based personal care packager Pure Trade.

The acquisition of Pure Trade is AGIC’s first transaction in France, showcasing the company’s focus on geographical development and expansion.

AGIC Capital aims to accelerate Pure Trade’s growth globally, particularly in the US and Asia-pacific.

Cathy Duan-Plainer, director at AGIC said: “We are very impressed with Pure Trade’s strong market positioning based on its superior customer orientation and operational excellence, which is reflected in the company’s impressive growth and performance over the years.

“We will work with the management team to continue strengthening Pure Trade’s ESG innovation capabilities and accelerating the digitization of its business.”

Following the completion of the deal, Pure Trade founder and CEO Stefane Ladous and managing directors of Europe and Asia Virginie Honore and Mona Lee will continue to lead Pure Trade, re-investing in the company alongside AGIC Capital.

“We are glad to count on AGIC by our side to accelerate our future development strategy. Their support will be key to continue structuring the group and strengthening our international presence,” says Ladous.

“As the Pure Trade team, we are highly motivated to start this new collaboration with AGIC and continue this successful adventure.”

Founded in 1996, Pure Trade offers luxury cosmetic and beauty brands, covering a wide range of services, including project and supplier management, sourcing of materials, eco-design, product development, quality control and logistics for products such as bags, pouches and accessories.

Pure Trade’s client portfolio includes, among others, Dior, Givenchy Parfums, YSL Beauty, Lancôme, Valentino, Guerlain, Clarins, Jimmy Choo Parfums, Burberry Beauty, Mugler, Azzaro Parfums, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums and Marc Jacobs Beauty.

Heiko von Dewitz, managing partner at AGIC added: “We are excited to partner with Stéfane and his team to support the company’s growth initiatives by accelerating expansion into key markets outside Europe, in particular US and Asia-Pacific, and by pursuing a synergistic buy-and-build strategy to tap into adjacent market segments and to broaden Pure Trade’s product portfolio.”

Meanwhile, in 2021, AGIC Capital announced the successful final closing of its second fund, AGIC Fund II, which focused on advanced industrial and medical technology investments.

AGIC Fund II raised US$1.2 billion, reflecting a strong investor appetite for funds with distinctive investment strategies and innovative, differentiated approaches to post-investment value creation.

It targets majority and significant minority investments with enterprise values typically in the range of US$ 50 – 500 million.

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