Amcor achieves 16% plastic reduction in Bulldog tube packaging

SWITZERLAND – Amcor, a global leader in packaging solutions, in collaboration with skin care brand Bulldog have developed the latest packaging, reducing plastic consumption by 16%.

This reduction in plastic usage for its flexible tubes is expected to save approximately 8.5 metric tonnes of plastic annually.

By lightweighting, Amcor achieves a 16.67% decrease in wall thickness.

This decrease in wall thickness pertains to the 50mm-diameter flexible tubes utilised for Bulldog’s 100ml and 150ml sizes.

The close partnership between Amcor and Bulldog has been instrumental in making these modifications, which have significantly improved the sustainability of Bulldog’s products in the market.

Amcor conducted a series of rigorous trials to ensure that the squeezability and consumer experience were not compromised, providing reassurance about the product’s quality.

The results of the trials revealed that the redesigned lightweight tube maintained high print and leak-test quality.

The compatibility of the redesigned tube sleeve with the existing tube cap and shoulder ensures that the filling process remains unaffected.

The proportion of post-consumer recycled (PCR) plastic in the tubes increased to over 62% as a result of the weight reduction, a promising step towards a more sustainable future.

“This latest iteration of the 100ml and 150ml flexible tubes is proof of both Bulldog’s and Amcor’s commitment to a circular society where more sustainable consumption and recycling are the norm,” remarked Joe Horton, sales director at Amcor.

“By applying our technical expertise and working together, we have found an innovative way to develop an even more sustainable packaging solution.”

Since 2017, Bulldog has been using certified sugarcane from Amcor for its virgin material, ensuring attractive and more sustainable products.

James Barnes, Brand Director at Bulldog, said, “The result of our continuing successful collaboration with Amcor is a consumer-facing product that has enhanced its sustainability credentials while still looking highly attractive.”

In May 2025, Amcor partnered with the forestry industry giant Metsä Group to co-develop sustainable three-dimensional molded fiber packaging for food applications.

The partnership focuses on delivering fiber-based packaging that offers both strong environmental credentials and functional performance.

The innovation is specifically designed to preserve perishable food items and extend their shelf life.

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