Asahi Beverages partners Appetite Creative for interactive connected packaging experience

PHILIPPINES – Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience.

The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience accessed via QR codes.

For every major draw, there will be one winner (out of a total of three) of an all-expense paid trip to Japan for four inclusive round trip flights, accommodation for four days and three nights, one-day tour package, and spending money.

Other prizes include P10,000 worth of GCash Credits, P1,000 worth of GCash Credits, Nintendo Switch Lite, and 50 winners of Goodday gift packs.

Hemalatha Ragavan, CEO at Asahi Beverages Philippines, said, “This campaign is designed to reward our customers with some amazing prizes.

“Goodday is always looking at creative and fun ways to engage and reward our consumers and this partnership with Appetite enabled us to do just that.”

Jenny Stanley, managing director at Appetite Creative added, “Connected packaging offers brands fun ways to interact directly with customers.

“From instant rewards and competitions to education and inspiration, the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel.”

The web app tracks real-time interaction, such as buying habits, product preferences, average engagement time, location, scan rate, number of visitors, return visitors, and social media shares, including GDPR-compliant personal data to enable the brand to optimize its marketing and better understand consumers.

The prize draw is available with every flavor of Goodday 80ml and/or 350ml bottles in supermarkets, convenience stores, and sari-sari stores nationwide in the Philippines.

The QR code can also be accessed through Goodday’s social media pages on Facebook and Instagram.

Last October, Appetite Creative introduced a cutting-edge connected packaging experience for Gulf Union’s juice brands. The innovative packaging incorporates an app-based interface accessible through QR codes.

Users can unlock this interactive experience by scanning the QR codes, strategically placed on Gulf Union’s Original and Zero carton packs across their entire size range. The engaging platform features two juice-themed games, namely Juice Punch and Juice Run.

Juice Punch stands out as an IQ-based challenge, demanding users to skillfully organize drinking glasses to contain only one color. On the other hand, Juice Run is a game designed to assess player speed and attention.

Players navigate through a series of obstacles and challenges while collecting juices of the same color. This creative initiative by Appetite Creative aims to enhance user interaction and enjoyment with Gulf Union’s juice products.

For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.