Avery Dennison launches premium labels to enhance luxury packaging for Indian brands

INDIA – Avery Dennison South Asia, a global leader in materials science and packaging solutions, has launched its Premium Labels range—a portfolio of textured substrates designed to transform luxury packaging through distinctive surface textures and patterns. 

This latest offering includes a portfolio of textured substrates for premium labeling, specifically designed to elevate consumer experiences through unique surface textures and patterns.

The launch is a collaborative effort with three leading print converters: Letra Graphix, Pragati Pack India, and Janus International.

The Premium Labels range is meticulously designed to enhance shelf appeal by incorporating sophisticated and elegant packaging elements.

With unique textures and patterns, these labels not only capture consumer attention but also reflect the quality and craftsmanship associated with luxury brands.

A strong focus on sustainability underpins the development of these labels. Avery Dennison has prioritized eco-friendly practices by using materials that reduce environmental impact and promote circularity.

This commitment ensures that brands adopting these labels contribute positively to a greener and more sustainable future.

Additionally, the range addresses the growing demand for aspirational packaging among middle-class consumers who value personalized and premium experiences.

By catering to this evolving consumer base, the labels offer brands an opportunity to connect meaningfully with their audience, particularly younger generations like Gen Z and millennials, who prioritize individuality and authenticity in their purchasing decisions. 

Saurabh Aggarwal, Vice President and General Manager of South Asia at Avery Dennison, remarked, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible,’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital.

“The launch of our Premium Labels range represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”

Avery Dennison’s India team remains steadfast in its commitment to sustainability and innovation.

Leveraging advanced technologies and eco-friendly practices, the company strives to create solutions that not only address customer needs but also contribute to a more sustainable and inclusive future.

From reducing environmental impact to fostering circular economies, Avery Dennison continues to lead the way in transforming industries for the better.

This launch underscores the company’s dedication to reshaping luxury packaging and offering brands a competitive edge in an increasingly demanding market.

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