Evian to install on-court refillable water system at this year’s Wimbledon tennis tournament

UK – Evian, the Official Water of The Championships, together with Wimbledon, announce their first ever on-court refillable system, as a new way to hydrate players on court during The Championships.

The new refillable system aims to encourage refill behavior on court, as players will be provided with their own reusable bottles that can be refilled with Evian water on-court and at designated player areas including practice courts, dressing rooms and restaurants.

Courts 2-18 will see an on-court dispenser positioned beneath the umpire chair during matches for players to refill their bottles themselves, alongside ball boys and girls, who will also be on hand to help refill on behalf of those competing.

On Centre Court and No.1 Court, prefilled reusable bottles will be available to supplement the ones supplied to and brought onto court by players.

Off court, Evian’s 75cl bottles made from 100% recycled plastic (excluding caps and labels) and Evian sparkling in a 33cl recyclable aluminium can will be available to spectators.

Jen Emerton, head of account management at WRAP, said: “Showcasing a reuse and refill model to reduce single-use plastics on one of the world’s most viewed sporting arenas is a great way to make refill the default option, and an active part of our everyday habits.

“Providing reusable bottles and refill facilities and using bottles in future tournaments will significantly cut the number used by players.

“This is a great step forward by a UK Plastics Pact member, and we hope to see this idea expanded across the entire tournament at future Wimbledon.”

The Championships will be staged from Monday 3rd to Sunday 16th July, and the refillable solution will be used by players for the first-time during practice week and throughout The Championships.

At last year’s tournament, Evian worked with Reward4Waste on the ‘Return4Reward’ project, where users could scan QR codes on recycling points and the barcode on Evian drinks containers and recycling for the opportunity to enter a draw to win tickets to the Wimbledon 2023 Women’s Finals.

As the Official Water of The Championships, evian has pledged to transition from a linear model to a circular one by 2025, ensuring that all bottles are crafted from recycled plastic.

In addition to Evian, Barclays has unveiled its plans for its inaugural year as the Official Banking Partner of The Championships.

In a collaboration with Unreasonable Impact company CLUBZERØ, Barclays will offer customers complimentary juice options served in reusable cups, which will undergo daily washing and redistribution throughout the tournament.

As per the UK Government, large-scale sporting events can result in the production of up to seven tonnes of waste.

CLUBZERØ’s returnable packaging service aims to offer a zero-waste solution that cuts CO2 emissions by 50%.

CLUBZERØ’s founder and chief executive, Safia Qureshi, concluded: “Thrilled to be supporting one of the world’s greatest sporting events in achieving zero-waste. Through our partnership with Barclays, visitors will enjoy every serve with zero-waste.”

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