Heidelberg launches AI-Driven print shop for seamless production

GERMANY – Heidelberg, a leading figure in printing technology, is taking a bold step into the future with the development of its AI-driven print shop concept, which it describes as the “AI-controlled print shop of tomorrow.”

This innovative model aims to enable printing operations to run autonomously, delivering efficient and cost-effective production processes.

Since 2004, Heidelberg has invested significantly in digitalization, data technologies, and robotics to streamline and enhance printing capabilities.

A key example of Heidelberg’s AI integration is its tool, PAT, an AI-based consulting system that has provided contract printers with straightforward recommendations for workflow optimization since 2021.

David Schmedding, Heidelberg’s Chief Technology and Sales Officer, highlighted the upcoming launch of Prinect Touch Free, an AI-powered version of the Prinect workflow software.

Prinect Touch Free can independently select the optimal printing process—offset or digital—based on efficiency and cost, and will calculate all layout configurations on the print sheet, setting a new benchmark for intelligent automation.

Heidelberg’s digital offerings extend beyond machinery to contract-based digital services and subscription models, where charges are calculated based on the sheets printed.

Such business models are only feasible because of Heidelberg’s full digital mapping of print shop workflows, ensuring seamless operation from job initiation to the finished print product.

Heidelberg’s commitment to innovation was also showcased at Drupa 2024, where the company positioned itself as a “total solution provider” for modern printing needs.

The Prinect workflow software acts as the central control, linking Heidelberg’s machines and overseeing every stage of the printing process.

In a further push towards sustainable solutions, Heidelberg recently partnered with Solenis to incorporate specialized barrier coatings into paper packaging directly through flexographic printing.

This approach allows producers to apply Solenis’ barrier coatings in-line, eliminating the need for traditional polyethylene lamination and paraffin wax coatings.

The integration not only enhances the recyclability of packaging, particularly for fresh food and e-commerce containers, but also reduces plastic dependence—a critical move towards a more sustainable future in packaging.

Heidelberg’s strategic innovations, including AI-driven tools and sustainable coating solutions, underscore its readiness to lead the printing industry into a highly automated, eco-conscious era.

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